Senior Digital Channel Sales Manager

PEMCO

. Define and lead PEMCO’s enterprise digital commerce strategy .

Posted 10/10/2026full-timeUnited StatesSenior💰 $103,526 - $195,511 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital commerce strategies that drive customer acquisition and policy growth, leveraging analytics and cross-functional collaboration to optimize the customer journey and enhance digital performance.

Highest-signal resume keywords

Digital Commerce StrategyCross-Functional LeadershipFunnel AnalyticsCustomer AcquisitionEcommerce Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEcommerce StrategyConversion OptimizationData AnalyticsPerformance ReportingOmnichannel ExperiencePersonalizationGuided SellingMarketing AutomationKPI Management

Soft Skills

Strategic LeadershipAnalytical Decision-MakingCustomer-Centric ThinkingExecutive CommunicationEnterprise Collaboration

Certifications & Qualifications

B.A. or B.S. DegreeMBA or Advanced Degree Preferred

Industry Keywords

InsuranceFinancial ServicesRegulated IndustryDirect-to-Consumer SalesCustomer Experience Leadership

About the role

Key responsibilities & impact

Define and lead PEMCO’s enterprise digital commerce strategy
Establish the long-term digital commerce vision, investment priorities, and success measures
Serve as business owner for digital commerce outcomes tied to profitable policy growth and customer acquisition efficiency
Own the prospective customer digital journey from discovery and quote initiation through purchase, channel transition, and conversion learning
Champion a seamless omnichannel experience across digital, direct sales, and service touchpoints
Identify and remove friction preventing quote completion, policy binding, or channel transitions
Lead the roadmap for PEMCO’s online quote and purchase platform
Partner with IT, Product, UX, Marketing, Underwriting, Legal, Compliance, and Operations to deliver measurable outcomes
Evaluate personalization, guided selling, marketing automation, AI-enabled journey and insights, and integrated handoff capabilities
Establish and manage digital commerce KPIs including quote starts, completion rates, quote-to-bind conversion, abandonment, customer acquisition cost, policy growth, and channel handoff outcomes
Use funnel analytics, customer behavior data, voice-of-customer insights, and test-and-learn practices to improve digital performance
Connect acquisition strategy, paid media, SEO, geographic targeting, content, and campaign performance to digital sales outcomes
Lead cross-functional alignment and execution of digital commerce initiatives
Develop executive-ready recommendations, business cases, performance updates, and roadmap trade-off decisions
Represent digital commerce strategy in enterprise planning forums
Ensure compliance with insurance regulations, company standards, privacy requirements, and security protocols

Requirements

What you’ll need

Applicants must be a resident and work from Washington, Oregon, or Idaho
B.A. or B.S. degree in Business, Marketing, Digital Strategy, Technology, Analytics, or related field; equivalent work experience may be considered
MBA or advanced degree preferred
8+ years of progressive experience in digital commerce, digital sales, ecommerce strategy, customer acquisition, product management, digital marketing, or customer experience leadership
Experience leading cross-functional initiatives connecting business strategy, technology delivery, customer experience, and measurable revenue or growth outcomes
Experience owning or influencing digital product roadmaps, conversion optimization, funnel analytics, ecommerce platforms, and executive-level performance reporting
Insurance, financial services, regulated industry, or direct-to-consumer digital sales experience preferred
Strategic leadership, commercial acumen, digital product and platform fluency, customer-centric thinking, analytical decision-making, executive communication, and enterprise collaboration

Benefits

Comp & perks

Medical, dental, and vision plans with generous employer premium cost shares
Employer-paid basic life and accidental death & dismemberment insurance
Long- and short-term disability coverage
401(k) plan with employer match of 2 for 1 on the first 6% employee pre-tax and/or Roth deferral
Vacation and eight paid holidays
Four floating holidays
Up to ten days of sick leave immediately upon hire
Paid time off for bereavement, jury duty, and employee volunteering
Education Assistance Program after one year of service
Scholarship program for children of PEMCO employees after one year of service
Children’s birthday gift program
Flexible Spending Accounts
Employee Assistance Program
Charitable gift matching
Discretionary bonuses
Tiered sales commissions and/or incentives