Manager, Portfolio Marketing – High School Partnerships

Penn Foster

. Own the vertical growth strategy and go-to-market system for High School Partnerships .

Posted 9/15/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, leveraging market intelligence and customer insights to drive growth in High School Partnerships. Proven ability to collaborate across functions and influence stakeholders while maintaining strong communication and analytical skills.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket Intelligence AnalysisCross-Functional CollaborationStrategic Marketing ExperienceData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AssessmentGrowth StrategyBusiness DevelopmentCommercial StrategyData AnalysisCampaign DevelopmentSales Motion UnderstandingQuantitative Insights SynthesisCustomer Insight TranslationStrategic Planning

Soft Skills

Strong Communication SkillsAnalytical RigorStrategic ThinkingStakeholder Relationship ManagementCuriosity About K–12 Education

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

High School PartnershipsK–12 EducationCommercial PrioritiesSales EngagementMarket Dynamics

About the role

Key responsibilities & impact

Own the vertical growth strategy and go-to-market system for High School Partnerships
Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
Identify emerging opportunities and develop market assessments
Size and prioritize states, regions, segments, and customer opportunities
Serve as a strategic partner to HSP leadership and Sales
Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs
Translate field insight into practical go-to-market plays
Support priority-account and priority-market activation
Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
Design tests, measure outcomes, and scale successful approaches
Analyze customer, commercial, campaign, workforce, school, industry, and competitor data
Synthesize quantitative and qualitative insights and build business cases
Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
Build repeatable planning, prioritization, measurement, and learning rhythms
Identify, size, and prioritize growth opportunities
Establish focused growth plays for priority states, regions, and schools
Codify and scale winning plays
Establish reliable market-intelligence and planning rhythms

Requirements

What you’ll need

Bachelor’s degree required; Education, Higher Education, Business, Marketing, or a related field preferred
7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function
Demonstrated ability to translate data and customer insight into actionable business recommendations
Experience developing go-to-market strategies and influencing cross-functional stakeholders
Experience working with Sales or another commercial organization is strongly preferred
Strong strategic thinking, analytical rigor, and business judgment
Ability to translate complex market and customer signals into clear recommendations and choices
Proven experience partnering with Sales, commercial, product, or business leaders
Comfort challenging assumptions while maintaining strong stakeholder relationships
Ability to work independently, establish structure, and build new capabilities in ambiguity
Strong written, verbal, facilitation, and executive communication skills
Curiosity about K–12 and ability to learn school, counselor, administrator, and family dynamics quickly
Must reside and perform work within the United States
Must be willing and able to travel as needed
Must complete applicable pre-employment screening requirements
Must complete employment eligibility verification through Form I-9
Employees are expected to be on camera during meetings unless extenuating circumstances apply

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible spending accounts
Generous paid time off
Sponsored volunteer opportunities
A 401(k) plan with company match
Free access to all of our online programs
Remote work arrangement
Occasional travel opportunities for team meetings, company events, conferences, and summits