Penn Foster

Manager

• Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands
• Expand reach to new audiences and strengthen brand presence across owned and emerging platforms
• Shape how the brand is represented in broader digital conversations, including LLMs and social search
• Oversee the social media function and lead a team
• Develop and execute comprehensive social media strategies across all brands
• Increase visibility and sentiment within LLMs and social search environments
• Optimize content for discoverability and accuracy across emerging platforms
• Manage proactive and reactive engagement in third-party spaces such as Reddit and forums
• Guide engaging social content strategies, emphasizing short-form video and platform-native content
• Scale creator and influencer strategy in partnership with the PR agency
• Manage, coach, and develop the social media and community engagement team
• Develop distinct social strategies for non-core brands
• Establish performance tracking, social listening, and insight generation processes
• Share actionable insights with Marketing, PR, Partnerships, and senior leadership
• Maintain hands-on involvement in execution, testing, and optimization of content and campaigns
• Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives

Manager, Social & Brand Reputation Strategy

Sales

• Build and scale Penn Foster's healthcare B2B sales portfolio focused on healthcare employers and workforce-development partners
• Architect and lead the healthcare sales engine from the ground up
• Identify, prospect, and engage new healthcare enterprise accounts
• Develop and execute outbound strategies across priority healthcare segments
• Lead complex, multi-stakeholder healthcare sales cycles from first touch through close and expansion
• Build and manage a high-quality healthcare enterprise pipeline
• Develop strategic account plans for health systems and other priority healthcare organizations
• Diagnose customer needs across talent acquisition, workforce shortages, internal mobility, upskilling, retention, and career advancement
• Connect healthcare workforce challenges to measurable business outcomes
• Partner with the Director of Strategy and Solutions to create tailored workforce-development solutions
• Navigate and influence stakeholders across HR, Talent Acquisition, Learning & Development, Workforce Development, Operations, Clinical Operations, Pharmacy, Nursing, and Community/Partnership functions
• Define the healthcare ideal customer profile, priority segments, target accounts, and buying personas
• Develop market intelligence on healthcare workforce trends, talent shortages, training capacity, and employer priorities
• Test and iterate healthcare messaging, value propositions, sales plays, and partnership models
• Identify emerging healthcare workforce needs to inform solutions and go-to-market strategy
• Maintain accurate pipeline, forecasting, account plans, and opportunity management
• Operate within defined sales stages and CVI methodology
• Meet or exceed healthcare revenue targets
• Build repeatable sales processes scalable across healthcare segments
• Develop land-and-expand strategies within strategic healthcare accounts
• Report directly to the Vice President of Sales

Director, Sales – Enterprise Healthcare

Product Manager

• Serve as the subject-matter expert on allied health career pathways, healthcare occupational trends, and the healthcare labor and employer market
• Formulate how Penn Foster wins in healthcare across B2C and B2B channels
• Identify new market segments, program concepts, and partnership opportunities
• Prioritize investments that improve learner outcomes and business results
• Own the healthcare portfolio investment strategy and maintain a program roadmap
• Ground portfolio decisions in market evidence, unit economics, accreditation requirements, and learner outcome goals
• Monitor the competitive landscape, including competitor launches, pricing, partnerships, and positioning
• Monitor healthcare employment trends and translate them into portfolio implications
• Write evidence-based program strategies with measurable definitions of success
• Track portfolio performance and diagnose and address underperforming programs with relevant teams
• Work cross-functionally to advance the portfolio without direct authority
• Partner with Finance on healthcare P&L and unit economics
• Travel as needed for market research, conferences, and team meetings

Senior Manager, Product Portfolio – Healthcare

• Build and scale Penn Foster's healthcare B2B sales portfolio focused on healthcare employers and workforce-development partners
• Architect and lead the healthcare sales engine from the ground up
• Identify, prospect, and engage new healthcare enterprise accounts
• Develop and execute outbound strategies across priority healthcare segments
• Lead complex, multi-stakeholder healthcare sales cycles from first contact through close and expansion
• Build and manage a healthcare enterprise pipeline
• Develop strategic account plans for health systems and other priority healthcare organizations
• Diagnose customer needs across talent acquisition, workforce shortages, internal mobility, upskilling, retention, and career advancement
• Connect workforce challenges to measurable business outcomes
• Partner with the Director of Strategy and Solutions to create tailored workforce-development solutions
• Navigate and influence stakeholders across HR, Talent Acquisition, Learning & Development, Workforce Development, Operations, Clinical Operations, Pharmacy, Nursing, and Community/Partnership functions
• Define healthcare ideal customer profiles, priority segments, target accounts, and buying personas
• Develop market intelligence on healthcare workforce trends, talent shortages, training capacity, and employer priorities
• Test and iterate healthcare messaging, value propositions, sales plays, and partnership models
• Identify emerging healthcare workforce needs to inform solutions and go-to-market strategy
• Maintain accurate pipeline, forecasting, account plans, and opportunity management
• Operate within defined sales stages and CVI methodology
• Meet or exceed healthcare revenue targets
• Build repeatable sales processes across healthcare segments
• Develop land-and-expand strategies within strategic healthcare accounts
• Report directly to the Vice President of Sales

• Serve as the organization's subject-matter expert on allied health career pathways, healthcare occupational trends, and the healthcare labor and employer market
• Formulate how Penn Foster wins in healthcare across B2C and B2B
• Identify new market segments, program concepts, and partnership opportunities
• Prioritize investments that improve learner outcomes and business results
• Own the healthcare portfolio investment strategy for building, expanding, divesting, or sunsetting offerings
• Maintain a program roadmap grounded in market evidence, unit economics, accreditation requirements, and learner outcome goals
• Monitor the competitive landscape, including competitor launches, pricing, partnerships, and positioning
• Monitor healthcare employment trends and translate them into portfolio implications
• Write evidence-based program strategies covering the problem, market and competitive evidence, target learner/employer, opportunity size, and measurable success definition
• Track portfolio performance and diagnose and address underperforming programs with relevant teams
• Work cross-functionally to advance the portfolio without direct authority
• Serve as the source of market truth and ensure program promises are deliverable
• Partner with Finance on healthcare P&L and unit economics
• Travel as needed for market research, conferences, and team meetings

• Lead the development and execution of comprehensive social media strategies across Penn Foster Group brands
• Expand audience reach, increase engagement, and drive measurable growth across priority platforms
• Develop strategies to increase brand visibility and sentiment within LLMs and social search environments
• Partner cross-functionally to optimize content for discoverability and accuracy
• Own and evolve brand reputation management across social and digital environments
• Manage proactive and reactive engagement in third-party spaces such as Reddit and forums
• Guide engaging, high-performing social content with emphasis on short-form video and platform-native content
• Partner with Brand, Content, and Creative teams on consistency, quality, and innovation
• Scale creator and influencer strategy with the PR agency
• Manage and develop the social media and community engagement team
• Develop distinct social strategies for non-core brands across the portfolio
• Establish performance tracking, social listening, and insight generation processes
• Share actionable insights with Marketing, PR, Partnerships, and senior leadership
• Maintain hands-on involvement in execution, testing, and campaign optimization
• Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives
• Report to the Sr. Director of Communications

Advocate

• Support students through the externship placement and completion process after program prerequisites are met
• Maintain and monitor the externship CRM
• Build, maintain, and expand a nationwide network of externship sites and partners
• Ensure timely placement of eligible students into qualified externship sites
• Manage communication with students and externship sites throughout placement
• Guide students through externship policies, procedures, and expectations
• Provide personalized professional support and serve as the first point of contact for externship-related questions and concerns
• Respond to student inquiries and maintain communication through externship completion
• Collect, review, and document required externship materials and performance evaluations
• Track and analyze student and partner feedback and provide improvement recommendations to leadership
• Record student data accurately in the placement CRM and other systems
• Collaborate with academics, learner success, instructors, product, and technology teams
• Meet KPIs for placement rates, communication metrics, and student satisfaction
• Contribute to team initiatives and broader organizational goals
• Assist with appointments and other academic duties as needed

Externship Advocate

• Ensure timely placement of eligible students into qualified externship sites
• Manage communication with students and externship sites to facilitate the placement process
• Maintain and expand a nationwide network of externship partners
• Guide students through externship policies, procedures, and expectations
• Provide personalized, professional support throughout the externship experience and serve as the first point of contact for externship-related questions or concerns
• Respond promptly to student inquiries and maintain consistent communication until externship completion
• Collect, review, and document required externship materials and performance evaluations
• Track and analyze student and externship partner feedback to improve the externship experience
• Provide feedback to leadership to guide improvements
• Accurately record student data in the placement CRM and other systems
• Collaborate with academics, learner success, instructors, product, and technology teams
• Meet KPIs in placement rates, communication metrics, and student satisfaction
• Contribute to team initiatives and broader organizational goals
• Assist with appointments and other academic duties as needed

Marketing

• Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio
• Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
• Identify emerging veterinary opportunities and develop market assessments
• Size and prioritize markets, customer segments, and growth opportunities
• Make recommendations about where the business should invest and why
• Serve as a strategic partner to cross-functional leadership and Sales
• Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs
• Work with sellers to understand priority accounts, customer needs, and market barriers
• Translate field insight into practical go-to-market plays and support priority-account and priority-market activation
• Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
• Design tests to validate hypotheses, measure outcomes, and scale successful approaches
• Analyze customer, commercial, campaign, workforce, industry, and competitor data
• Synthesize quantitative and qualitative insights and build business cases
• Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
• Build repeatable planning, prioritization, measurement, and learning rhythms

Manager, Portfolio Marketing – Veterinary & Animal Health

Account Manager

• Own the vertical growth strategy and go-to-market system for High School Partnerships
• Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
• Identify emerging opportunities and develop market assessments
• Size and prioritize states, regions, segments, and customer opportunities
• Serve as a strategic partner to HSP leadership and Sales
• Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs
• Translate field insight into practical go-to-market plays
• Support priority-account and priority-market activation
• Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
• Design tests, measure outcomes, and scale successful approaches
• Analyze customer, commercial, campaign, workforce, school, industry, and competitor data
• Synthesize quantitative and qualitative insights and build business cases
• Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
• Build repeatable planning, prioritization, measurement, and learning rhythms
• Identify, size, and prioritize growth opportunities
• Establish focused growth plays for priority states, regions, and schools
• Codify and scale winning plays
• Establish reliable market-intelligence and planning rhythms

Manager, Portfolio Marketing – High School Partnerships

Designer

• Conceptualize and execute creative for digital, paid media, social media, web, and other online platforms
• Develop original visual concepts with the Creative Director, Design Lead, and Video Lead while ensuring brand and strategic alignment
• Create performance-focused designs supporting lead generation and acquisition
• Develop adaptive and scalable content for campaigns and channels
• Own projects from ideation through execution, proofing, revisions, and final delivery
• Partner with project managers on timelines, workflows, and deliverables using Workfront, Wrike, or similar tools
• Collaborate with cross-functional stakeholders and team leads, presenting creative concepts and rationale
• Apply and uphold brand identity guidelines
• Evolve the brand through advanced motion assets and innovative technical applications
• Collaborate with external agencies on creative ideation, file sharing, edits, and refinements
• Partner with lead videographers to create video edits, cutdowns, and production-ready files
• Create short- and long-form content using video editing and motion graphics skills
• Translate audience segments and performance data into visual concepts for performance marketing
• Stay current with design, social media, video, and motion graphics trends
• Share AI tools and best practices to improve creative quality, efficiency, and speed to market

Designer – Motion Graphics

Product Designer

• Create intuitive, engaging, and accessible digital learning experiences
• Apply design and systems thinking to define problems, develop hypotheses, synthesize research, and identify experience principles
• Help plan and facilitate workshops, co-creation sessions, and collaborative activities
• Communicate design concepts through sketches, wireframes, prototypes, and presentations
• Gather and incorporate feedback from users, stakeholders, and cross-functional partners
• Partner with engineering on design specifications, feasibility assessment, sprint planning, and design quality reviews
• Help execute and evolve a cohesive UX vision across multiple channels and products
• Ensure experiences are consistent, scalable, and user-centered
• Stay current with UX tools, methods, technologies, trends, and best practices
• Adapt to changing project requirements and organizational priorities while focusing on user needs
• Collaborate with product managers, UX researchers, educators, curriculum designers, and developers
• Use user feedback, research findings, and analytics to continuously improve the learning experience

UX Designer

• Own the vertical growth strategy and go-to-market system for High School Partnerships
• Serve as the strategic marketing partner to HSP leadership and Sales
• Identify emerging opportunities and develop market assessments
• Size and prioritize states, regions, segments, and customer opportunities
• Develop recommendations on where HSP should invest and why
• Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs
• Translate field insights into practical go-to-market plays
• Support priority-account and priority-market activation
• Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
• Design tests, measure outcomes, and scale successful plays
• Analyze customer, commercial, campaign, workforce, school, industry, and competitor data
• Synthesize quantitative and qualitative insights and build business cases
• Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
• Build repeatable planning, prioritization, measurement, and learning rhythms
• Establish market-intelligence and marketing planning processes that improve focus, execution, and decision quality

• Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio
• Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
• Develop deep understanding of the veterinary education and animal health landscape, priority markets, customer segments, learner, practice, and employer needs, competitive dynamics, accreditation, outcomes, and commercial priorities
• Identify emerging veterinary opportunities and develop market assessments
• Size and prioritize markets, customer segments, and growth opportunities, making recommendations about where the business should invest and why
• Serve as strategic partner to cross-functional leadership and Sales
• Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs
• Work with sellers to understand priority accounts, customer needs, and market barriers
• Translate field insight into practical go-to-market plays and support priority-account and priority-market activation
• Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
• Design tests to validate hypotheses, measure outcomes, and scale what works
• Analyze customer, commercial, campaign, workforce, industry, and competitor data
• Synthesize quantitative and qualitative insights and build business cases to inform action
• Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
• Bring market insights upstream to inform learner outcomes, industry relevance, and growth opportunities
• Build repeatable planning, prioritization, measurement, and learning rhythms
• Codify and scale winning plays
• Establish a reliable market-intelligence and planning rhythm to improve decision quality and execution

• Create intuitive, engaging, and accessible digital learning experiences
• Apply design and systems thinking to define problems, develop hypotheses, synthesize research, and identify experience principles
• Help plan and facilitate workshops, co-creation sessions, and collaborative activities
• Communicate design concepts through sketches, wireframes, prototypes, and presentations
• Gather and incorporate feedback from users, stakeholders, and cross-functional partners
• Partner with engineering on design specifications, feasibility assessment, sprint planning, and design quality reviews
• Help execute and evolve a cohesive UX vision across multiple channels and products
• Ensure experiences are consistent, scalable, and user-centered
• Stay current with UX tools, methods, technologies, trends, and best practices
• Adapt to changing project requirements and organizational priorities
• Collaborate with product managers, UX researchers, educators, curriculum designers, and developers
• Use user feedback, research findings, and analytics to continuously improve the learning experience