Manager, Portfolio Marketing – High School Partnerships

Penn Foster

. Own the vertical growth strategy and go-to-market system for High School Partnerships .

Posted 9/15/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, leveraging market intelligence and customer insights to drive growth in High School Partnerships. Proven ability to collaborate across functions and influence stakeholders while maintaining strong communication and analytical skills.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket IntelligenceStrategic MarketingCross-Functional CollaborationData Analysis and Synthesis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Vertical MarketingCommercial StrategyBusiness DevelopmentMarket AssessmentCampaign DevelopmentQuantitative AnalysisQualitative InsightsGrowth StrategySales Motion UnderstandingBusiness Case Development

Soft Skills

Strategic ThinkingAnalytical RigorExecutive CommunicationFacilitation SkillsRelationship Management

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

K–12 EducationHigh School PartnershipsCustomer Needs AnalysisStakeholder EngagementMarket Dynamics

About the role

Key responsibilities & impact

Own the vertical growth strategy and go-to-market system for High School Partnerships
Serve as the strategic marketing partner to HSP leadership and Sales
Identify emerging opportunities and develop market assessments
Size and prioritize states, regions, segments, and customer opportunities
Develop recommendations on where HSP should invest and why
Understand commercial priorities, sales motions, school dynamics, decision-makers, and customer needs
Translate field insights into practical go-to-market plays
Support priority-account and priority-market activation
Develop state-, region-, and segment-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
Design tests, measure outcomes, and scale successful plays
Analyze customer, commercial, campaign, workforce, school, industry, and competitor data
Synthesize quantitative and qualitative insights and build business cases
Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
Build repeatable planning, prioritization, measurement, and learning rhythms
Establish market-intelligence and marketing planning processes that improve focus, execution, and decision quality

Requirements

What you’ll need

Bachelor’s degree required; Education, Higher Education, Business, Marketing, or a related field preferred
7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function
Demonstrated ability to translate data and customer insight into actionable business recommendations
Experience developing go-to-market strategies and influencing cross-functional stakeholders
Experience working with Sales or another commercial organization is strongly preferred
Strong strategic thinking, analytical rigor, and business judgment
Ability to translate complex market and customer signals into clear recommendations and choices
Proven experience partnering with Sales, commercial, product, or business leaders
Comfort challenging assumptions while maintaining strong stakeholder relationships
Ability to work independently, establish structure, and build new capabilities in ambiguity
Strong written, verbal, facilitation, and executive communication skills
Curiosity about K–12 and ability to learn school, counselor, administrator, and family dynamics quickly
Must reside and perform work within the United States
Must be willing and able to travel as needed
Employees are expected to be on camera during meetings unless extenuating circumstances apply
Successful completion of applicable pre-employment screening requirements
Completion of employment eligibility verification (Form I-9), including remote verification and potentially in-person identity verification

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible spending accounts
Generous paid time off
Sponsored volunteer opportunities
A 401(k) plan with company match
Free access to all of our online programs
Occasional travel for team meetings, company events, conferences, summits, and similar activities