Manager, Portfolio Marketing – Veterinary & Animal Health

Penn Foster

. Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio .

Posted 9/15/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for the veterinary portfolio, leveraging market insights and customer data to drive growth. Proven ability to collaborate with cross-functional teams and influence stakeholders in a regulated industry.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket IntelligenceCross-Functional CollaborationStrategic MarketingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AssessmentGrowth StrategyCommercial StrategyBusiness DevelopmentData AnalysisCampaign DevelopmentQuantitative InsightsQualitative InsightsBusiness Case DevelopmentRegulated Market Experience

Soft Skills

Strategic ThinkingAnalytical RigorExecutive CommunicationFacilitation SkillsRelationship Management

Industry Keywords

VeterinaryAnimal HealthEducationHealthcareCommercial PrioritiesSales MotionsCustomer DynamicsCredentialingOutcomes-Driven MarketMarket Segmentation

About the role

Key responsibilities & impact

Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio
Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
Identify emerging veterinary opportunities and develop market assessments
Size and prioritize markets, customer segments, and growth opportunities
Make recommendations about where the business should invest and why
Serve as a strategic partner to cross-functional leadership and Sales
Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs
Work with sellers to understand priority accounts, customer needs, and market barriers
Translate field insight into practical go-to-market plays and support priority-account and priority-market activation
Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
Design tests to validate hypotheses, measure outcomes, and scale successful approaches
Analyze customer, commercial, campaign, workforce, industry, and competitor data
Synthesize quantitative and qualitative insights and build business cases
Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
Build repeatable planning, prioritization, measurement, and learning rhythms

Requirements

What you’ll need

Bachelor’s degree required; Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred
7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function
Experience in education, healthcare, veterinary, animal health, or adjacent industries is preferred
Demonstrated ability to translate data and customer insight into actionable business recommendations
Experience developing go-to-market strategies and influencing cross-functional stakeholders
Experience working with Sales or another commercial organization is strongly preferred
Experience in a regulated, credentialed, or outcomes-driven market is a plus
Strong strategic thinking, analytical rigor, and business judgment
Ability to translate complex market and customer signals into clear recommendations and choices
Proven experience partnering with Sales, commercial, product, and business leaders
Comfort challenging assumptions while maintaining strong stakeholder relationships
Ability to work independently, establish structure, and build new capabilities in ambiguity
Strong written, verbal, facilitation, and executive communication skills
Curiosity about veterinary education and animal health, with ability to learn learner, practice, employer, credentialing, and industry dynamics quickly
Must reside and perform work within the United States
Must be willing and able to travel as needed
Must complete applicable pre-employment screening requirements
Must complete employment eligibility verification using Form I-9

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible spending accounts
Generous paid time off
Sponsored volunteer opportunities
A 401(k) plan with company match
Free access to all of our online programs
Remote work arrangement
Occasional travel opportunities for team meetings, company events, conferences, and summits