Manager, Portfolio Marketing – Veterinary & Animal Health

Penn Foster

. Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio .

Posted 9/15/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies within the veterinary education and animal health sectors, leveraging market insights and customer data to drive growth. Proven ability to collaborate with cross-functional teams and influence stakeholders to achieve commercial objectives.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket IntelligenceCross-Functional CollaborationStrategic MarketingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AssessmentCommercial StrategyBusiness DevelopmentAnalytical RigorGrowth StrategyProduct MarketingVertical MarketingCustomer Insight TranslationOutcome MeasurementAccreditation Knowledge

Soft Skills

Strong Strategic ThinkingExecutive CommunicationFacilitation SkillsStakeholder Relationship ManagementCuriosity

Industry Keywords

Veterinary EducationAnimal HealthHealthcareRegulated Market ExperienceCredentialingCommercial PrioritiesSales MotionsCustomer SegmentsCompetitive DynamicsLearning Rhythms

About the role

Key responsibilities & impact

Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio
Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans
Develop deep understanding of the veterinary education and animal health landscape, priority markets, customer segments, learner, practice, and employer needs, competitive dynamics, accreditation, outcomes, and commercial priorities
Identify emerging veterinary opportunities and develop market assessments
Size and prioritize markets, customer segments, and growth opportunities, making recommendations about where the business should invest and why
Serve as strategic partner to cross-functional leadership and Sales
Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs
Work with sellers to understand priority accounts, customer needs, and market barriers
Translate field insight into practical go-to-market plays and support priority-account and priority-market activation
Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels
Design tests to validate hypotheses, measure outcomes, and scale what works
Analyze customer, commercial, campaign, workforce, industry, and competitor data
Synthesize quantitative and qualitative insights and build business cases to inform action
Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams
Bring market insights upstream to inform learner outcomes, industry relevance, and growth opportunities
Build repeatable planning, prioritization, measurement, and learning rhythms
Codify and scale winning plays
Establish a reliable market-intelligence and planning rhythm to improve decision quality and execution

Requirements

What you’ll need

Bachelor’s degree required; Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred
7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function
Experience in education, healthcare, veterinary, animal health, or adjacent industries preferred
Demonstrated ability to translate data and customer insight into actionable business recommendations
Experience developing go-to-market strategies and influencing cross-functional stakeholders
Experience working with Sales or another commercial organization strongly preferred
Experience in a regulated, credentialed, or outcomes-driven market is a plus
Strong strategic thinking, analytical rigor, and business judgment
Ability to translate complex market and customer signals into clear recommendations and choices
Proven experience partnering with Sales, commercial, product, and business leaders
Comfort challenging assumptions while maintaining strong stakeholder relationships
Ability to work independently, establish structure, and build new capabilities in ambiguity
Strong written, verbal, facilitation, and executive communication skills
Curiosity about veterinary education and animal health, with ability to learn learner, practice, employer, credentialing, and industry dynamics quickly
Must reside and perform work within the United States
Must be willing and able to travel as needed
Must complete applicable pre-employment screening requirements
Must complete employment eligibility verification through Form I-9

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible spending accounts
Generous paid time off
Sponsored volunteer opportunities
A 401(k) plan with company match
Free access to all of our online programs
Occasional travel for team meetings, company events, conferences, summits, and similar activities
Remote work arrangement
Highly collaborative, remote, on-camera culture