Manager, Social & Brand Reputation Strategy

Penn Foster

. Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands .

Posted 9/29/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive social media strategies that enhance brand visibility and engagement across multiple platforms. Proven ability to lead and develop high-performing teams while leveraging data analytics for informed decision-making and performance tracking.

Highest-signal resume keywords

Social Media Strategy DevelopmentTeam Leadership and DevelopmentBrand Reputation ManagementData-Driven Decision MakingCommunity Engagement Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementDigital MarketingBrand StrategyContent OptimizationPerformance TrackingSocial ListeningInfluencer StrategyAudience GrowthEngagement MetricsEmerging Trends in LLMs

Soft Skills

Cross-Functional CollaborationCommunication SkillsProblem-Solving SkillsAttention to DetailAdaptability

Industry Keywords

Brand VisibilityCommunity EngagementDigital DiscoverabilitySocial SearchShort-Form Video

About the role

Key responsibilities & impact

Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands
Expand reach to new audiences and strengthen brand presence across owned and emerging platforms
Shape how the brand is represented in broader digital conversations, including LLMs and social search
Oversee the social media function and lead a team
Develop and execute comprehensive social media strategies across all brands
Increase visibility and sentiment within LLMs and social search environments
Optimize content for discoverability and accuracy across emerging platforms
Manage proactive and reactive engagement in third-party spaces such as Reddit and forums
Guide engaging social content strategies, emphasizing short-form video and platform-native content
Scale creator and influencer strategy in partnership with the PR agency
Manage, coach, and develop the social media and community engagement team
Develop distinct social strategies for non-core brands
Establish performance tracking, social listening, and insight generation processes
Share actionable insights with Marketing, PR, Partnerships, and senior leadership
Maintain hands-on involvement in execution, testing, and optimization of content and campaigns
Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives

Requirements

What you’ll need

7+ years of progressive experience in social media, digital marketing, or brand strategy
Experience leading teams
Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility
Experience managing and developing high-performing teams
Strong understanding of social listening, brand reputation management, and community engagement best practices
Experience with creator/influencer strategy and partnership management
Familiarity with emerging trends in LLMs, social search, and digital discoverability
Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders
Excellent cross-functional collaboration and communication skills
Ability to influence senior leaders and partners
Experience managing multiple brands or business lines is preferred
High attention to detail, adaptability, and problem-solving skills
Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset
Must reside and perform work within the United States
Willingness and ability to travel as needed
Employees are expected to be on camera during meetings unless extenuating circumstances apply
Successful completion of applicable pre-employment screening requirements
Completion of employment eligibility verification via Form I-9

Benefits

Comp & perks

Incentive compensation
Medical insurance
Dental insurance
Vision insurance
Flexible spending
Generous paid time off
Sponsored volunteer opportunities
401K with a company match
Free access to all online programs
Remote work arrangement
Travel opportunities for team meetings, company events, conferences, and summits