Manager, Social & Brand Reputation Strategy

Penn Foster

. Lead the development and execution of comprehensive social media strategies across Penn Foster Group brands .

Posted 9/29/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive social media strategies that drive audience growth and engagement. Proficient in brand reputation management, social listening, and leveraging data analytics to inform decision-making and optimize performance.

Highest-signal resume keywords

Social Media Strategy DevelopmentBrand Reputation ManagementTeam Leadership and DevelopmentData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementDigital MarketingCommunity EngagementContent OptimizationPerformance TrackingSocial ListeningInfluencer StrategyBrand Visibility EnhancementAnalytical SkillsEmerging Trends Analysis

Soft Skills

Cross-Functional CommunicationAttention to DetailAdaptabilityProblem-SolvingInfluencing Skills

Industry Keywords

LLMsSocial SearchDigital DiscoverabilityAudience EngagementBrand Sentiment

About the role

Key responsibilities & impact

Lead the development and execution of comprehensive social media strategies across Penn Foster Group brands
Expand audience reach, increase engagement, and drive measurable growth across priority platforms
Develop strategies to increase brand visibility and sentiment within LLMs and social search environments
Partner cross-functionally to optimize content for discoverability and accuracy
Own and evolve brand reputation management across social and digital environments
Manage proactive and reactive engagement in third-party spaces such as Reddit and forums
Guide engaging, high-performing social content with emphasis on short-form video and platform-native content
Partner with Brand, Content, and Creative teams on consistency, quality, and innovation
Scale creator and influencer strategy with the PR agency
Manage and develop the social media and community engagement team
Develop distinct social strategies for non-core brands across the portfolio
Establish performance tracking, social listening, and insight generation processes
Share actionable insights with Marketing, PR, Partnerships, and senior leadership
Maintain hands-on involvement in execution, testing, and campaign optimization
Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives
Report to the Sr. Director of Communications

Requirements

What you’ll need

7+ years of progressive experience in social media, digital marketing, or brand strategy
Experience leading teams
Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility
Experience managing and developing high-performing teams
Strong understanding of social listening, brand reputation management, and community engagement best practices
Experience with creator/influencer strategy and partnership management
Familiarity with emerging trends in LLMs, social search, and digital discoverability
Ability to translate emerging trends into actionable strategies
Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders
Excellent cross-functional collaboration and communication skills
Ability to influence senior leaders and partners
High level of attention to detail, adaptability, and problem-solving skills
Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset
Experience managing multiple brands or business lines preferred
Must reside and perform work within the United States
Must be willing and able to travel as needed
Employees are expected to be on camera during meetings unless extenuating circumstances apply
Successful completion of applicable pre-employment screening requirements
Completion of employment eligibility verification through Form I-9

Benefits

Comp & perks

Incentive compensation
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Generous paid time off
Sponsored volunteer opportunities
401K with a company match
Free access to all Penn Foster Group online programs
Remote work arrangement
Travel opportunities for team meetings, company events, conferences, and summits