Assistant Director of Marketing

Penn Information Systems & Computing

. Lead marketing and game presentation for 2–3 varsity sports, including women's basketball .

Posted 10/9/2026full-timePhiladelphia • Pennsylvania • United StatesLead💰 $50,366 - $58,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and promotional planning for sports events, with a focus on driving student engagement and revenue generation through ticket sales and sponsorships. Proficient in managing game presentation and collaborating with various stakeholders to enhance the overall event experience.

Highest-signal resume keywords

Strategic MarketingGame Presentation ManagementRevenue GenerationCollaboration with SponsorshipsEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Plan DevelopmentAdvertising Content CreationVideoboard ManagementGraphic CoordinationEvent Promotion Execution

Soft Skills

Team CollaborationCommunicationLeadershipTraining and Onboarding

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Varsity SportsTicket SalesSponsorship FulfillmentGameday PromotionsStudent Engagement

About the role

Key responsibilities & impact

Lead marketing and game presentation for 2–3 varsity sports, including women's basketball
Develop and execute strategic marketing and promotional plans
Create and distribute advertising content across multiple platforms
Identify and implement revenue-generating opportunities through ticket sales and sponsorships
Collaborate with Penn Sports Properties on sponsorship fulfillment, pre-event marketing, gameday promotions, and game presentation
Write scripts and manage videoboard inventory
Coordinate with creative services on graphic and video needs
Lead in-venue production and game presentation for home games
Coordinate theme days, promotions, and giveaways
Plan and execute initiatives to drive student engagement and attendance
Coordinate campus marketing efforts and on-campus activations
Build partnerships with student organizations and campus divisions
Assist with the student worker program, including onboarding and training
Manage office hours and gameday coverage schedules
Assign office-hour tasks and communicate gameday assignments
Perform other duties and responsibilities as assigned

Requirements

What you’ll need

Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required
Cover Letter and Resume/CV are required
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children at Penn and other institutions
Basic, Matching, and Supplemental retirement plans through TIAA and Vanguard
Substantial time away from work for vacations, personal affairs, illness, injury, and family time
Long-term care insurance for eligible faculty, staff, and family members
Wellness and work-life programs and resources
Professional and personal development resources
Access to University libraries, athletic facilities, arboretum, art galleries, cultural and recreational activities
Free and discounted admission and memberships to Penn arts and cultural centers and museums
Discounts on goods and services including transportation, mortgages, cars, cellular phone plans, movie tickets, and theme parks
Flexible work options and non-traditional work hours, locations, and/or job structures
Forgivable home ownership loan for eligible employees in West Philadelphia
Adoption assistance for qualified expenses, up to two adoptions in the household