Associate Director of Outreach, Master in Law Program

Penn Information Systems & Computing

. Plan and execute the Master in Law Program's outreach, marketing, and communications .

Posted 10/14/2026full-timePhiladelphia • Pennsylvania • United StatesSenior💰 $77,330 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies for higher education, with a focus on outreach, recruitment, and enrollment growth. Proficient in managing multi-channel campaigns, marketing analytics, and CRM systems to optimize performance and enhance student engagement.

Highest-signal resume keywords

Marketing Strategy DevelopmentCRM Systems ManagementDigital Analytics ProficiencyHigher Education ExperienceData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ExecutionSEO OptimizationData AnalysisAudience SegmentationContent Strategy DevelopmentPerformance ReportingEmail MarketingEvent ManagementLead GenerationAttribution Solutions

Soft Skills

Strong Communication SkillsDiplomatic CollaborationPersonal InitiativeWorkplace CollaborationStrategic Thinking

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsYouTube AdsEmmaZapierDigital Analytics Platforms

Industry Keywords

Higher EducationAdmissions LandscapeEnrollment GrowthMarket ResearchCompetitive Analysis

About the role

Key responsibilities & impact

Plan and execute the Master in Law Program's outreach, marketing, and communications
Inform marketing, recruitment, enrollment growth, and admissions strategies
Develop and lead full-funnel marketing strategy from awareness to enrollment
Execute integrated multi-channel campaigns across email, paid digital, organic social, landing pages, and events
Manage paid digital marketing across Google, Meta, LinkedIn, and YouTube
Lead marketing analytics and performance reporting, including ROAS optimization
Oversee marketing automation and CRM integrations such as Emma and Zapier
Manage and maintain the ML Program website, SEO, content strategy, landing pages, and keyword optimization
Identify growth opportunities and new acquisition channels
Liaise with Communications, IT, external organizations, and vendors
Develop centralized databases and attribution/data solutions for prospect and admissions tracking
Conduct market research, competitive analysis, benchmarking, audience segmentation, and persona development
Develop brand voice, messaging, viewbooks, targeted materials, videos, newsletters, and alumni storytelling
Analyze web and digital analytics to improve conversion, content, and user experience
Develop targeted recruitment strategies and manage prospective-student engagement and consultations
Oversee application pipeline management, communications, interviews, tracking, and reporting
Manage international student record submissions for visa documentation processes
Design and execute recruitment and engagement events, information sessions, panels, and conferences
Develop orientation messaging and onboarding modules
Provide strategic direction to student marketing assistants and present recommendations to program leadership

Requirements

What you’ll need

Bachelor's degree and 3 to 5 years of experience or equivalent combination of education and experience required
3 to 5 years of experience working in higher education preferred
Strong understanding of the admissions landscape in a competitive arena
Ability to design, plan, and implement marketing and outreach campaigns
Ability to oversee and manage critical processes
Strong oral and written communication skills
Ability to work diplomatically with faculty, alumni, current students, prospective students, and colleagues
Ability to perform complex data analysis
Ability to synthesize quantitative and qualitative findings and translate insights into strategic recommendations for senior leadership
Experience with CRM systems, digital analytics platforms, and enrollment and marketing data tools strongly preferred
Highly motivated with strong personal initiative and drive
Established track record of workplace collaboration
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children
Tuition assistance for dependent children at other institutions
Basic, Matching, and Supplemental retirement plans
Pre-tax or Roth retirement savings options through TIAA and Vanguard
Substantial time away from work
Long-term care insurance for faculty, staff, and eligible family members
Wellness and work-life programs and resources
Professional and personal development resources
Access to University libraries, athletic facilities, arboretum, art galleries, cultural and recreational activities
Discounts and special services for arts, entertainment, transportation, mortgages, cars, cellular phone plans, movie tickets, and theme parks
Flexible work options and non-traditional work hours, locations, and/or job structures
Forgivable loan through Penn Home Ownership Services for eligible employees buying a home or residing in West Philadelphia
Adoption assistance reimbursing eligible qualified expenses for up to two adoptions in the household