Director of Growth Marketing

Penn Information Systems & Computing

. Translate enrollment and growth priorities into integrated marketing plans, campaign calendars, channel strategies, and performance targets .

Posted 9/21/2026full-timePhiladelphia • Pennsylvania • United StatesLead💰 $77,330 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing growth marketing plans, utilizing data analytics to optimize marketing performance, and leading cross-functional teams to achieve enrollment goals. Proficient in digital acquisition strategies, CRM/lifecycle marketing, and conversion optimization within the online education sector.

Highest-signal resume keywords

Growth Marketing ManagementDigital Acquisition StrategyData Analytics for MarketingCRM/Lifecycle MarketingTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingDigital MarketingConversion OptimizationMarket Demand AnalysisCampaign ManagementSEO/GEOLead NurturingBudget ManagementData Reporting

Soft Skills

Strong CommunicationOrganizational SkillsJudgmentCollaborationAccountability

Tools & Technologies

CRM PlatformsMarketing TechnologyAnalytics DashboardsPaid Media ToolsContent Management Systems

Industry Keywords

Online EducationEducation TechnologyEnrollment MarketingDemand GenerationAgency Coordination

About the role

Key responsibilities & impact

Translate enrollment and growth priorities into integrated marketing plans, campaign calendars, channel strategies, and performance targets
Develop and manage growth marketing plans across Penn Engineering Online programs
Monitor market demand, prospective student behavior, competitive activity, enrollment pacing, and marketing performance
Align marketing activities with program goals and enrollment forecasts
Support go-to-market planning for new online programs and offerings
Provide leadership with insights and recommendations based on marketing and enrollment performance
Coordinate integrated execution across paid media, lifecycle communications, CRM, content, web, SEO/GEO, and acquisition channels
Manage paid media and demand generation activities, including agency coordination, audience strategy, testing, optimization, pacing, and budget management
Strengthen lead nurturing, applicant engagement, conversion, and yield with admissions and enrollment teams
Test audiences, creative, messaging, channels, landing experiences, and communications
Monitor traffic, inquiries, applications, enrollments, conversion rates, acquisition costs, and marketing return
Maintain dashboards and reporting on funnel health, campaign performance, enrollment pacing, and marketing efficiency
Optimize program discovery, landing pages, conversion paths, lead capture, and application handoffs
Support segmentation, personalization, automation, and testing across CRM and marketing technology platforms
Identify and test practical applications of artificial intelligence and emerging technologies
Translate successful experiments and insights into repeatable marketing practices
Manage, coach, and develop growth marketing staff
Coordinate internal staff, consultants, agencies, vendors, and cross-functional partners
Manage agency and vendor relationships, scopes of work, budgets, and deliverables
Foster a culture of collaboration, experimentation, transparency, continuous improvement, and accountability
Build modern, scalable growth marketing capabilities for Penn Engineering Online

Requirements

What you’ll need

Bachelor's degree and three to five years of related experience or an equivalent combination of education and experience
Demonstrated success in growth, performance, digital, or enrollment marketing with measurable results
Experience managing people and coordinating agencies, vendors, and cross-functional partners
Strong analytical skills and ability to use data to improve marketing and enrollment performance
Experience across digital acquisition, CRM/lifecycle marketing, web, content, and conversion optimization
Strong communication, judgment, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
Experience in online education, education technology, or another digitally driven organization is preferred
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children
Tuition assistance for dependent children at other institutions
Basic, Matching, and Supplemental retirement plans
Pre-tax or Roth retirement savings options
Investment options through TIAA and Vanguard
Substantial paid time away from work
Long-term care insurance
Wellness and work-life programs and resources
Professional and personal development resources
Access to University resources, libraries, athletic facilities, cultural and recreational activities
Discounts and special services for arts, entertainment, transportation, mortgages, goods, and services
Flexible work options and non-traditional work hours, locations, and/or job structures
Forgivable home ownership loan for eligible employees in West Philadelphia
Adoption assistance for qualified expenses, up to two adoptions in the household