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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consultative B2B sales, managing multi-stage deals, and building relationships within the tax advisory firm market. Proficient in utilizing CRM tools and achieving sales targets while contributing valuable market insights.
Highest-signal resume keywords
Consultative B2B SalesMulti-Stage Deal ManagementSaaS ExperienceNative-Level GermanSalesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesDeal NegotiationSales ForecastingConsultative SellingCRM Management
Soft Skills
Relationship BuildingEntrepreneurial MindsetTrust Building
Tools & Technologies
SalesforcePractice Management Software
Industry Keywords
Tax Advisory FirmsFintechAccounting EcosystemOutbound SalesMarket Insights
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Win tax advisory firms in the region for Pennylane—from the initial conversation and product demo through to contract signature
- Build a pipeline, approximately half through outbound activities such as cold outreach, LinkedIn, referrals, and industry events, and half through qualified inbound leads
- Conduct consultative discovery calls with firm owners and partners
- Deliver Pennylane demos focused on the tangible benefits for the firm and its clients
- Manage multi-stage deals involving multiple decision-makers, address objections, and lead negotiations
- Hand over newly acquired firms to the Customer Success team in Berlin
- Develop promoter firms that generate referrals
- Keep Salesforce and forecasts up to date
- Take responsibility for revenue generated by tax advisory firms in the region
- Achieve sales targets and grow Pennylane’s market share in the tax advisory firm segment
- Contribute market insights to the playbook, product feedback, and go-to-market strategy
Requirements
What you’ll need- At least two years of experience in consultative B2B sales of complex solutions
- Experience managing multi-stage deals with multiple stakeholders
- Ideally, experience with SaaS, practice management software, or fintech, preferably in a scale-up environment
- Willingness to attend in-person customer meetings, visit firms, and participate in industry events across the region
- Knowledge of the tax advisory firm market or the accounting/fintech ecosystem is a plus; alternatively, the ability to get up to speed quickly
- Entrepreneurial mindset and ownership of numbers, CRM, and the sales process
- Ability to build trust with traditionally operated firms, partners, and tax advisors
- Native-level German
- Good English for collaboration with the Paris team
- Based in Berlin or the surrounding area
- Available to start at the earliest opportunity
Benefits
Comp & perks- 30 days of annual leave
- Uncapped variable compensation, paid quarterly
- Equity in the company
- Home office budget
- Monthly coworking-space allowance
- Onboarding at the Paris HQ
- Regular collaboration with the French Firms team
- Access to Busuu to improve your English or French
- Latest Apple equipment
- Regular Tech Days every three months
- Annual company seminar
- Team events in Berlin