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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consultative B2B sales, managing multi-stage deals, and achieving sales targets within the tax-firm segment. Proficient in utilizing CRM tools like Salesforce and fostering relationships with firm owners and partners.
Highest-signal resume keywords
Consultative B2B SalesMulti-Stage Deal ManagementSaaS ExperienceSalesforce ProficiencyNative-Level German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesDeal NegotiationSales ForecastingPipeline DevelopmentConsultative SellingMarket Insights ContributionCustomer Relationship ManagementSales Target AchievementComplex Solution SellingTax-Firm Market Knowledge
Soft Skills
Active ListeningTrust BuildingEntrepreneurial MindsetObjection HandlingCollaboration
Tools & Technologies
SalesforcePractice Management SoftwareFintech Solutions
Industry Keywords
Tax-Firm SegmentAccounting EcosystemFintechScale-Up EnvironmentOutbound Sales Activities
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Win tax firms in the region for Pennylane—from the initial conversation and demo through to signature
- Take responsibility for revenue in your region
- Build a pipeline, approximately half through outbound activities such as cold outreach, LinkedIn, referrals, and industry events, and half through qualified inbound leads
- Conduct consultative discovery calls with firm owners and partners
- Deliver Pennylane demos focused on the specific benefits for firms and their clients
- Manage multi-stage deals involving multiple decision-makers through to signature
- Handle objections and lead negotiations
- Hand over newly won firms to the Customer Success team in Berlin
- Develop promoter firms that generate referrals
- Keep Salesforce and forecasts up to date
- Achieve sales targets and expand regional market share in the tax-firm segment
- Contribute market insights to the playbook, product feedback, and go-to-market strategy
- Attend monthly, two-day sales team meetings in Berlin
Requirements
What you’ll need- At least two years of experience in consultative B2B sales of complex solutions
- Experience managing multi-stage deals with multiple stakeholders
- Ideally, experience with SaaS, practice management software, or fintech, preferably in a scale-up environment
- Willingness to attend in-person customer meetings, visit firms, and participate in industry events across the region
- Knowledge of the tax-firm market or the accounting/fintech ecosystem is a plus; alternatively, the ability to get up to speed quickly
- Entrepreneurial mindset and ownership of numbers, CRM, and processes
- Active listening skills and the ability to build trust with traditionally operated firms
- Native-level German
- Good English for collaboration with the Paris team
- Based in Berlin or the surrounding area
- Available to start at the earliest possible date
Benefits
Comp & perks- 30 days of annual leave
- Uncapped variable compensation, paid quarterly
- Equity participation
- Home office budget
- Monthly coworking space allowance
- Onboarding at the Paris headquarters
- Regular collaboration with the French Firms team
- Access to Busuu to advance your English or French
- Latest Apple equipment
- Tech Days every three months
- Annual company seminar
- Team events in Berlin