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Pennylane

Senior Product Manager – Monetization

Pennylane

. Own the free-to-paid journey for SMEs, including paid-value discovery, upgrade proposals, plan upgrades, additional seats, add-ons, and Pro Account openings .

Posted 10/23/2026full-timeRemote • France, Portugal, Germany, Italy, SpainSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in monetisation strategies and user research within a B2B SaaS environment, leveraging data analysis and experimentation to drive product upgrades and revenue growth. Strong communication and problem-solving skills facilitate collaboration across teams and the mentoring of new product managers.

Highest-signal resume keywords
Monetisation StrategySQL Data AnalysisUser Research SkillsExperiment-Led MindsetProduct Management Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
MonetisationConversionGrowthData AnalysisDashboard CreationHypothesis DefinitionCohort AnalysisMetrics InterpretationOKR DefinitionRoadmap Development
Soft Skills
Structured CommunicationProblem SimplificationCuriosityMentoring
Tools & Technologies
SQLAmplitudeMetabase
Industry Keywords
FreemiumSelf-ServeB2B SaaSPricingPackagingBankingPayment Products

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own the free-to-paid journey for SMEs, including paid-value discovery, upgrade proposals, plan upgrades, additional seats, add-ons, and Pro Account openings
  • Own shared upgrade surfaces such as paywalls, upsell moments, and upgrade guidelines
  • Define and steer monetisation outcomes, including product-driven upgrades and MRR
  • Interview SMEs, conduct user research, and analyze data using SQL, Amplitude, and Metabase
  • Run experiment-led monetisation practices using cohorts, hypotheses, metrics, and stop criteria
  • Define OKRs and roadmap based on user insights and company objectives
  • Collaborate with a Product Designer and product-focused engineers from MVP through implementation and iteration
  • Work with PMs across invoicing, expenses, banking, and other product areas to introduce appropriate paid moments
  • Measure the impact of shipped initiatives and align stakeholders on priorities, audiences, and timing
  • Share monetisation learnings and playbooks with other squads
  • Potentially recruit and mentor new PMs and shape monetisation processes as the product team grows

Requirements

What you’ll need
  • Proven experience in monetisation, conversion, or growth in a freemium or self-serve B2B SaaS environment, with measurable results
  • Experiment-led mindset: ability to define hypotheses, cohorts, metrics, and stop criteria
  • Highly data-driven and hands-on: SQL, dashboard creation, data analysis, Amplitude or equivalent tools, and experiment-result interpretation
  • Strong user research skills and product sense
  • Strong and structured communication skills
  • Ability to simplify complex problems and break them into smaller pieces
  • Hands-on approach beyond traditional product management responsibilities
  • Past Product Management experience at a scale-up or large technology company is required
  • Curiosity about accounting and comfort with complexity
  • Nice to have: exposure to pricing and packaging, banking, or payment products

Benefits

Comp & perks
  • Company shares
  • Home workspace budget
  • Monthly coworking space allowance
  • Access to 8,000 fitness spaces in Europe and 300+ wellness activities through Gymlib
  • Busuu access for English or French language learning
  • Latest Apple equipment
  • Social events, sports activities, afterwork drinks, and twice-yearly company seminars
  • 10 additional days off beyond 25 standard days (France-based employees)
  • Lunch credits via Swile card (France-based employees)
  • Alan Blue healthcare coverage for employees and families (France-based employees)