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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in building and developing a sales team focused on the German SME market, with a proven track record in B2B SaaS sales and the ability to coach and guide Account Executives effectively. Possesses native-level German and fluent English skills for cross-functional collaboration.
Highest-signal resume keywords
B2B SaaS Sales ExperienceSales Team LeadershipCoaching and DevelopmentGerman SME Market KnowledgeCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Performance ManagementPipeline ManagementSales Playbook DevelopmentForecastingCustomer ConversationsData AnalysisDeal ClosingOnboardingSales Strategy ExecutionSales Cycle Management
Soft Skills
Team BuildingEntrepreneurial MindsetOpenness to FeedbackHands-On MentalityEngagement and Well-Being Initiatives
Industry Keywords
SMB SegmentFintechSales OKRsCustomer SuccessMarketing Collaboration
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Build a newly created team of regional Account Executives serving SMEs in Germany from the ground up.
- Lead, coach, and develop Account Executives to help them succeed.
- Own the team’s sales performance, measured by MRR generated from German SMEs.
- Set clear expectations and develop the team through customer conversations as well as pipeline and conversion data.
- Work with the Head of Sales to further develop and execute the go-to-market strategy for the German SME market.
- Build team processes, from the sales playbook and forecasting to pipeline management.
- Join AEs on strategic demos and key deals via video call and in person.
- Collaborate with the French sales team and adapt the playbook for Germany.
- Hire new AEs together with Talent Acquisition, then guide them through onboarding and ramp-up.
- Foster team spirit, engagement, and well-being through challenges, team-building activities, and your own initiatives.
- Bring the SME sales perspective into Pennylane Germany’s sales OKRs.
Requirements
What you’ll need- At least three years of experience as an Account Executive in B2B SaaS sales.
- At least two years of successfully leading a sales team (AEs / full-cycle sales).
- Experience in the SMB segment, with short sales cycles and high deal volume, is preferred.
- Fintech or B2B SaaS experience, or experience selling to SME owners and finance leaders, is a plus.
- Ability to coach employees based on real customer conversations, data, and clear feedback.
- Entrepreneurial mindset and willingness to build things from the ground up in an environment that is not yet fully structured.
- Openness to self-reflection and to giving and receiving feedback.
- Ability to collaborate cross-functionally with Marketing, Customer Success, Product, and the French HQ.
- Hands-on mentality and willingness to get involved in deals while continuing to sell.
- Native-level German.
- Fluent English for collaboration with the Paris team.
- Based in Berlin or willing to relocate to Berlin.
- Willingness to work two days per week from the Berlin office and travel around ten times per year to meet AEs and customers in their regions.
Benefits
Comp & perks- 30 days of paid vacation per year.
- An attractive OTE package: base salary plus a variable component linked to the MRR generated by your team.
- Company equity, allowing you to share in the success you help build with us.
- A budget to transform your home into a more comfortable workspace.
- Onboarding at the Paris HQ, regular interaction with the French sales team, and access to Busuu to perfect your English or French.
- The latest Apple equipment.
- Regular company events, including Tech Days every three months, an annual company seminar, and team events in Berlin.