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Pennylane

Team Lead, Sales – Tax Firms, B2B SaaS Fintech

Pennylane

. Build and lead the first German sales team focused on tax firms .

Posted 11/1/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B sales leadership, particularly in managing and developing sales teams within the tax-firm and fintech sectors. Proficient in executing go-to-market strategies and achieving sales targets while fostering team engagement and collaboration.

Highest-signal resume keywords
B2B Sales ExperienceSales Team LeadershipSaaS Sales ExperienceTax-Firm Ecosystem KnowledgeNative-Level German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Sales Methodology MasteryFull-Cycle Sales ManagementSales Enablement TechniquesData-Driven CoachingSales Process Ownership
Soft Skills
Team BuildingCross-Functional CollaborationDecision-MakingCoaching and DevelopmentEngagement and Well-Being Initiatives
Industry Keywords
Tax FirmsAccountingFintechProfessional ServicesSales OKRs

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Build and lead the first German sales team focused on tax firms
  • Own MRR generated by German tax firms and Pennylane’s market share in the tax-firm segment
  • Ensure the team masters the sales methodology, pitch, and Pennylane sales process
  • Build and execute a local go-to-market strategy combining inside sales and field sales
  • Accompany Account Executives on visits to tax firms, industry events, and key deals
  • Coach and develop Account Executive skills
  • Work closely with the French sales team and adapt the French playbook for Germany
  • Achieve sales targets and ensure consistently high team performance
  • Manage day-to-day operations, activity levels, and sales intensity
  • Own sales enablement, techniques, messaging, and the entire sales process
  • Recruit new Account Executives and support their onboarding and ramp-up
  • Build team spirit, engagement, and well-being through challenges, team-building activities, and original initiatives
  • Help shape Pennylane Germany’s sales strategy and contribute to sales OKRs
  • Support important deals on-site or via video call
  • Report to the Head of Sales and work closely with the Managing Director, Germany

Requirements

What you’ll need
  • Several years of B2B sales experience; leadership experience is more important than a specific number of years
  • Experience leading a sales team, ideally Account Executives in a full-cycle sales environment
  • Ideally, SaaS experience involving multi-stage sales cycles and multiple stakeholders
  • Knowledge of the tax-firm, accounting, or fintech ecosystem is a plus
  • Experience selling to tax advisors, tax firms, or other professional-services practitioners is a plus
  • Ability to coach people using data, clear feedback, and strong decision-making
  • Willingness and ability to collaborate cross-functionally with Marketing, Customer Success, Product, and the French headquarters
  • Hands-on mentality and willingness to get involved in deals, including on-site
  • Native-level German
  • Fluent English for collaboration with the Paris team
  • Based in Berlin or willing to relocate to Berlin
  • Willingness to travel to meet Account Executives and tax firms across Germany

Benefits

Comp & perks
  • 30 days of annual leave
  • Attractive OTE package with a fixed salary plus a variable component linked to the team’s MRR
  • Equity
  • Budget to set up a more comfortable home office
  • Onboarding at the Paris headquarters
  • Regular exchange with the French sales team
  • Access to Busuu to improve your English or French
  • Latest Apple equipment
  • Tech Days every three months
  • Annual company retreat
  • Team events in Berlin
  • Flexibility to work from home as well