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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales leadership, particularly in managing and developing sales teams within the tax-firm and fintech sectors. Proficient in executing go-to-market strategies and achieving sales targets while fostering team engagement and collaboration.
Highest-signal resume keywords
B2B Sales ExperienceSales Team LeadershipSaaS Sales ExperienceTax-Firm Ecosystem KnowledgeNative-Level German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Methodology MasteryFull-Cycle Sales ManagementSales Enablement TechniquesData-Driven CoachingSales Process Ownership
Soft Skills
Team BuildingCross-Functional CollaborationDecision-MakingCoaching and DevelopmentEngagement and Well-Being Initiatives
Industry Keywords
Tax FirmsAccountingFintechProfessional ServicesSales OKRs
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Build and lead the first German sales team focused on tax firms
- Own MRR generated by German tax firms and Pennylane’s market share in the tax-firm segment
- Ensure the team masters the sales methodology, pitch, and Pennylane sales process
- Build and execute a local go-to-market strategy combining inside sales and field sales
- Accompany Account Executives on visits to tax firms, industry events, and key deals
- Coach and develop Account Executive skills
- Work closely with the French sales team and adapt the French playbook for Germany
- Achieve sales targets and ensure consistently high team performance
- Manage day-to-day operations, activity levels, and sales intensity
- Own sales enablement, techniques, messaging, and the entire sales process
- Recruit new Account Executives and support their onboarding and ramp-up
- Build team spirit, engagement, and well-being through challenges, team-building activities, and original initiatives
- Help shape Pennylane Germany’s sales strategy and contribute to sales OKRs
- Support important deals on-site or via video call
- Report to the Head of Sales and work closely with the Managing Director, Germany
Requirements
What you’ll need- Several years of B2B sales experience; leadership experience is more important than a specific number of years
- Experience leading a sales team, ideally Account Executives in a full-cycle sales environment
- Ideally, SaaS experience involving multi-stage sales cycles and multiple stakeholders
- Knowledge of the tax-firm, accounting, or fintech ecosystem is a plus
- Experience selling to tax advisors, tax firms, or other professional-services practitioners is a plus
- Ability to coach people using data, clear feedback, and strong decision-making
- Willingness and ability to collaborate cross-functionally with Marketing, Customer Success, Product, and the French headquarters
- Hands-on mentality and willingness to get involved in deals, including on-site
- Native-level German
- Fluent English for collaboration with the Paris team
- Based in Berlin or willing to relocate to Berlin
- Willingness to travel to meet Account Executives and tax firms across Germany
Benefits
Comp & perks- 30 days of annual leave
- Attractive OTE package with a fixed salary plus a variable component linked to the team’s MRR
- Equity
- Budget to set up a more comfortable home office
- Onboarding at the Paris headquarters
- Regular exchange with the French sales team
- Access to Busuu to improve your English or French
- Latest Apple equipment
- Tech Days every three months
- Annual company retreat
- Team events in Berlin
- Flexibility to work from home as well
