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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in Conversion Rate Optimization (CRO) and product management, with a proven track record of delivering measurable improvements in high-traffic websites. Capable of leading multidisciplinary teams, managing complex projects, and integrating AI to enhance operational efficiency.
Highest-signal resume keywords
CRO ExpertiseA/B Testing MethodologiesTeam ManagementProject LeadershipTracking and Analytics Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion Rate OptimizationProduct ManagementExperimentationA/B TestingStatistical InterpretationPerformance TrackingData Quality ManagementBacklog ManagementLanding-Page CreationDemo Bookings Improvement
Soft Skills
LeadershipCommunicationPrioritizationCollaborationProblem-Solving
Tools & Technologies
AB TastyGA4GTMAmplitudeAI Integration
Industry Keywords
B2B SaaSMarketplacesSelf-Sign-Up ModelsE-CommerceHigh-Traffic Websites
About the role
Key responsibilities & impact- Lead the Website squad and collaborate with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams
- Set clear roles, objectives, and rituals
- Manage and develop multidisciplinary profiles across conversion, product, and engineering
- Foster growth in autonomy and seniority
- Integrate AI into daily work to accelerate processes, including backlog management and landing-page creation
- Recruit additional talent as needed
- Define and prioritize initiatives improving demo bookings and self-sign-ups
- Frame, challenge, and unblock projects while empowering owners
- Monitor conversion KPIs and ensure measurable business impact
- Share results and learnings with Growth, Sales, and Product teams
- Enhance the pace and quality of the A/B testing program
- Structure identification, prioritization, design, and analysis of hypotheses
- Ensure statistical rigor and clear decision-making from experiments
- Lead brand redesigns and update commercial messaging
- Support new product launches with self-sign-up journeys
- Prepare the website for international expansion
- Coordinate stakeholders, manage dependencies, and handle competing priorities
- Partner with Engineering on website performance, reliability, and security
- Own the tracking plan and conversion data quality
- Align Growth and Data teams on trusted metrics and reporting
Requirements
What you’ll need- 7–10 years of experience in Growth, Conversion, or Product, including people-management
- Strong expertise in CRO and/or product management for a high-traffic website
- Proven track record in delivering measurable conversion improvements
- Experience managing and developing multidisciplinary teams
- Deep understanding of experimentation and A/B testing methodologies
- Ability to collaborate with Engineering on performance, tracking, and security (coding not required)
- Experience leading complex projects with multiple business and technical stakeholders
- Strong leadership, communication, and prioritization skills
- Hands-on experience using AI to enhance personal and team operations
- Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce (plus)
- Tracking and analytics knowledge
- Fluent English
- Strong experience in team management
- Strong experience in experimentation and A/B testing, including methodology, prioritization, and statistical interpretation of results
- Experience with experimentation, tracking, and analytics tools such as AB Tasty, GA4, GTM, and Amplitude
Benefits
Comp & perks- Permanent position
- Hybrid working model
- Challenging and supportive environment focused on ownership, execution, and learning
- Opportunity to structure and grow a multidisciplinary Website squad
- High-visibility projects across brand, product, and international expansion
- Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams