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Pentair

Senior Marketing Manager – West Pool Division

Pentair

. Lead Division marketing strategy and execution with the CMO, Division Leader, and Sales leadership .

Posted 9/16/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $95,500 - $177,300 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading marketing strategy and execution, with a strong focus on go-to-market plans, customer acquisition, and loyalty programs. Proven ability to manage budgets, optimize performance through KPIs, and lead cross-functional teams in a fast-paced environment.

Highest-signal resume keywords
Go-To-Market StrategyCustomer Acquisition ProgramsLeadership ExperienceBudget ManagementCRM and Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyProduct Launch ActivationCustomer SegmentationData-Driven Campaign MeasurementPerformance ReportingProject ManagementAnalytical CapabilityField Marketing ProgramsRetention StrategiesCommercialization of Connected Products
Soft Skills
Strategic PlanningCollaborationResults-Driven LeadershipExceptional CommunicationAbility to Lead Through Change
Tools & Technologies
SalesforceCRM PlatformsMarketing AutomationProject Management ToolsAnalytics DashboardsMicrosoft Office
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA Preferred
Industry Keywords
Two-Step DistributionDealer NetworksFranchise ModelsBuilding ProductsConsumer DurablesB2B2C EcosystemsLoyalty ProgramsDealer AdvocacyHome ServicesHVAC

About the role

Key responsibilities & impact
  • Lead Division marketing strategy and execution with the CMO, Division Leader, and Sales leadership
  • Own localized go-to-market plans for product launches, product adoption, customer acquisition, dealer retention, and loyalty
  • Extend Dealers’, Retailers’, and Distributors’ marketing programs to build their businesses and Pentair’s brand
  • Lead and develop Regional Marketing and Loyalty Marketing teams
  • Partner with Division and Regional Sales leaders to identify growth opportunities and execute customer-focused growth plays
  • Own regional demand generation, dealer activation, events, education programs, co-op marketing, merchandising, sponsorships, and sales enablement initiatives
  • Connect field teams with Marketing Centers of Excellence while ensuring brand consistency and localized solutions
  • Improve dealer, distributor, and customer experience through insights, loyalty programs, training, communications, and marketing programs
  • Manage Division marketing budget and resources
  • Prioritize marketing investment using customer segmentation and account-based approaches
  • Monitor and optimize performance using KPIs including product adoption, customer acquisition, retention, lead generation, engagement, and ROI
  • Build localized brand experiences through events, sponsorships, partnerships, dealer activations, trade shows, retail/distributor environments, digital campaigns, and community opportunities
  • Act as Voice of the Customer and Voice of the Field
  • Report to the Chief Marketing Officer, Pool, with a dotted-line partnership to the assigned Division Leader
  • Travel up to 75%

Requirements

What you’ll need
  • Bachelor’s degree in marketing, business, communications, or a related field required
  • MBA preferred
  • 10+ years of progressive marketing experience
  • 3 to 5+ years of leadership experience
  • Experience leading dispersed, cross-functional, or field-based teams
  • Experience in two-step distribution, dealer networks, franchise models, contractor channels, building products, automotive, HVAC, home services, industrial products, pool and outdoor living, consumer durables, or adjacent B2B2C ecosystems strongly preferred
  • Experience building and executing go-to-market plans, product launch activation, growth campaigns, field marketing programs, customer acquisition programs, and retention strategies
  • Experience partnering with Sales and commercial leaders to align marketing activity with revenue, share-of-wallet, adoption, and customer growth goals
  • Experience managing budgets, agencies, vendors, events, local media, sponsorships, co-op programs, or MDF-like programs
  • Strong understanding of CRM, lead management, marketing automation, data-driven campaign measurement, and performance reporting
  • Experience using customer insights, segmentation, VOC, market trends, and competitive intelligence
  • Experience with loyalty, rewards, dealer advocacy, customer engagement, or preferred account-based marketing programs
  • Commercialization experience with connected products, digital tools, app-enabled products, or service-based offerings is a plus
  • Strong business acumen and understanding of how marketing drives growth
  • Strong field instincts and understanding of dealer, distributor, sales team, and end-customer needs
  • Excellent strategic planning, prioritization, and execution skills
  • Strong leadership presence and ability to influence across Sales, Marketing, Product, Operations, Finance, and external partners
  • Exceptional communication, executive presentation, and writing skills
  • Strong analytical capability
  • Ability to lead through change, ambiguity, and organizational transformation
  • Strong project management skills
  • Ability to manage multiple priorities, regions, and stakeholders
  • Collaborative, customer-obsessed, and results-driven leadership style
  • High sense of urgency, accountability, and ownership
  • Ability to build scalable processes while maintaining local flexibility
  • Comfortable operating in a fast-paced, matrixed organization
  • Proficient in Microsoft Office
  • Salesforce, CRM platforms, marketing automation, project management tools, and analytics dashboards preferred
  • Willingness to travel up to 75%

Benefits

Comp & perks
  • Health benefits
  • Generous 401(k)
  • Employee stock purchase program
  • Disability benefits
  • Life insurance
  • Critical illness insurance
  • Accident insurance
  • Parental leave
  • Caregiver leave
  • Tuition reimbursement
  • Paid time off
  • Wellness programs
  • Annual incentive bonus may be available