Growth Marketing Lead

Pentice Health Care

. Own direct-booked revenue through Google Search, Performance Max, and retargeting .

Posted 9/17/2026full-timeBogotá • ColombiaSenior💰 COP 10,000,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing direct-booked revenue through Google Search and Performance Max, with a strong focus on optimizing cost per booking and conversion rates. Proficient in utilizing analytics tools like GA4 and Google Tag Manager to track performance and improve acquisition strategies.

Highest-signal resume keywords

Google Search ManagementPerformance Max CampaignsGA4 Setup and ManagementDirect-Response Ad WritingCost Per Acquisition Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Cost Per Booking OptimizationConversion Rate ImprovementLanding Page RebuildingData ReconciliationAd Account Management

Soft Skills

Analytical ThinkingCommunication SkillsJudgment in AI Tool Usage

Tools & Technologies

Google Tag ManagerGA4Claude AI ToolsCRM Systems

Industry Keywords

Direct-Booked RevenueAcquisition Path MeasurementCost Per AcquisitionReturn on Ad Spend (ROAS)Online Travel Agency (OTA) Commission

About the role

Key responsibilities & impact

Own direct-booked revenue through Google Search, Performance Max, and retargeting
Own and measure the full acquisition path from ad and landing page through booking flow and follow-up
Define and improve cost per booking, conversion rate, and payback
Build the inquiry follow-up/CRM layer for visitors who do not book initially
Identify the highest-value guest segment and build campaigns for it
Audit end-to-end tracking and produce initial findings and action plan within 30 days
Set and maintain a cost-per-booking ceiling based on OTA commission data
Develop a winning ad-and-page combination and provide weekly reporting
Stabilize Google as a scalable acquisition channel under the cost ceiling
Document the playbook so a second market can operate without the role holder traveling
Reconcile conflicting direct-booking data and restore the reporting pipeline
Work hands-on in ad accounts, page builder, and performance data

Requirements

What you’ll need

Must be resident in Colombia
Paid account ownership experience for six months or more, with evidence of spend, date range, and personally moved metric
Hands-on experience with Google Search and Performance Max
Meta experience is a plus
Experience rebuilding landing pages and demonstrating lift
Experience setting up GA4, Google Tag Manager, and conversion events
Ability to explain cost per acquisition, conversion rate, and payback
Direct-response experience writing ads and landing pages, not only briefing them
Daily use of Claude or equivalent AI tools with personal judgment
Working fluency in written and spoken English
Experience reconciling discrepancies between platform and backend numbers
Ability to work Colombian business hours with real overlap into US Central time
Must provide last three roles, channel ownership, average monthly spend, and main performance metric
Must provide two campaigns showing improved CPA or ROAS with starting and ending numbers
Must provide one screenshot showing spend, conversions, cost per action, and date range

Benefits

Comp & perks

Quarterly bonus: 6,000,000 COP at plan, paid against the cost-per-booking ceiling and direct-booked revenue
Prima, cesantías and other benefits required under Colombian law
Two-month probation period
No on-call
Option of Bogotá office
No relocation or travel requirement