Pentice Health Care

Engineer

• Bridge business challenges and code by converting ambiguity into measurable, working results
• Build and own automation workflows for guest journeys, message drafting and review, pricing, reporting, and separate operational engines
• Develop agent systems including prompts, tool usage, structured output, evaluation, observability, and cost management
• Build end-to-end integrations with webhooks, external systems, actions, idempotency, reconciliation, and observability
• Deploy first production versions and measure their impact
• Write specifications, decide what not to build, deploy after one review, and operate shipped work
• Own the end-to-end pre-arrival flow from building house rules through guest check-in
• Collaborate daily with the CEO and report to the founding engineer

Forward Engineer

Growth Marketing

• Own direct-booked revenue through Google Search, Performance Max, and retargeting
• Own and measure the full acquisition path from ad and landing page through booking flow and follow-up
• Define and improve cost per booking, conversion rate, and payback
• Build the inquiry follow-up/CRM layer for visitors who do not book initially
• Identify the highest-value guest segment and build campaigns for it
• Audit end-to-end tracking and produce initial findings and action plan within 30 days
• Set and maintain a cost-per-booking ceiling based on OTA commission data
• Develop a winning ad-and-page combination and provide weekly reporting
• Stabilize Google as a scalable acquisition channel under the cost ceiling
• Document the playbook so a second market can operate without the role holder traveling
• Reconcile conflicting direct-booking data and restore the reporting pipeline
• Work hands-on in ad accounts, page builder, and performance data

Forward Engineer

Growth Marketing Lead