GTM Manager

Pentland

. Support the delivery and ongoing improvement of Endura’s seasonal GTM process and calendar across global markets .

Posted 10/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategies, brand marketing, and campaign management, with a strong focus on coordinating product launches and developing market-ready materials. Proven ability to collaborate cross-functionally and manage multiple projects in fast-paced environments.

Highest-signal resume keywords

Go-To-Market StrategyProject ManagementCross-Functional CollaborationBrand MarketingCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MessagingProduct PositioningMarketing Asset DevelopmentConsumer-Facing CopywritingGTM PlanningActivation Materials CoordinationLaunch Readiness MonitoringWorkflow ImprovementFeedback GatheringReporting on Execution Progress

Soft Skills

Organizational SkillsCommunication SkillsStakeholder ManagementRelationship BuildingAdaptability

Industry Keywords

Consumer BrandSports MarketingLifestyle MarketingApparel MarketingRetail Marketing

About the role

Key responsibilities & impact

Support the delivery and ongoing improvement of Endura’s seasonal GTM process and calendar across global markets
Coordinate seasonal launch timelines, activation milestones, and key campaign moments across regions and channels
Plan and coordinate two key global internal seasonal launches in collaboration with Product, Design and Marketing functions
Translate approved brand campaigns, product stories, and marketing priorities into GTM plans and activation materials for regional execution
Coordinate with Brand Marketing, Product, Regional Marketing, and Commercial teams
Identify product features and benefits and translate them into engaging consumer-facing product copy
Develop product messaging and positioning
Support development of product marketing assets, including photography, videos, and product descriptions
Support creation and refinement of product education tools for sales teams and retail partners
Coordinate briefing and rollout of seasonal GTM materials and activation assets
Coordinate rollout of seasonal campaigns, hero launches, and product stories across wholesale, retail, and digital channels
Support regional teams with activation guidance and market-ready materials
Monitor launch readiness and help resolve operational or executional challenges
Improve GTM workflows, templates, and planning processes
Gather feedback to improve future seasonal activations
Track GTM milestones and support reporting on launch readiness and execution progress
Build effective working relationships across Brand, Product, Commercial, and Regional teams

Requirements

What you’ll need

Experience working within a go-to-market, brand marketing, campaign management, or product marketing role for a consumer, sports, lifestyle, apparel, or retail brand
Strong project management and organisational skills, with experience coordinating multiple launches and deadlines simultaneously
Ability to translate brand and product direction into practical activation plans and market-ready materials
Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams
Comfortable working in a fast-paced environment with changing priorities and seasonal timelines
Strong communication and stakeholder management skills
Passion for cycling, sports, outdoor, or performance brands is advantageous

Benefits

Comp & perks

Competitive salary
Discretionary bonus
Hybrid working
Flexible start and finish times
Generous holiday allowance
Product discounts
Sample sales
Enhanced family-friendly policies
Healthcare support
Gym and fitness discounts
Cycle to work scheme
Electric car scheme