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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaigns, content creation, and digital marketing strategies across various channels. Proficient in managing social media platforms and coordinating brand initiatives while ensuring strong project management and communication skills.
Highest-signal resume keywords
Integrated Campaign DeliveryContent CreationSocial Media ManagementAdobe Creative Suite ProficiencyProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCopywritingPhotographyVideographyDigital MarketingCampaign TrackingEvent PlanningBrand ActivationCRM ManagementB2B Marketing
Soft Skills
Organizational SkillsAttention to DetailCollaborationProactive ApproachCommunication Skills
Tools & Technologies
Adobe Creative SuiteCanvaDigital Marketing PlatformsSocial Media Platforms
Industry Keywords
Sports MarketingApparel MarketingLifestyle BrandsConsumer-led BrandsRetail Marketing
About the role
Key responsibilities & impact- Support the delivery of Canterbury’s ANZ marketing plans, product launches, seasonal campaigns and brand initiatives across Australia and New Zealand
- Localise global brand and product campaigns across consumer, retail, digital and trade channels
- Create and coordinate regional photography, video and creative assets when required
- Plan, schedule and publish ANZ social media content and support community engagement
- Support digital marketing across website, email, CRM and paid media channels
- Support publicity, partnerships and brand activations involving teams, athletes, ambassadors and KOLs
- Own ANZ product seeding and sample management
- Support retail and trade marketing, including product launches, key account campaigns, point-of-sale materials, catalogues and go-to-market activity
- Help plan and deliver events, sponsorships, trade shows and community activations
- Track campaign, social and digital performance and identify optimisation opportunities
- Coordinate with internal teams, global stakeholders, agencies and external partners
- Report to the Senior Marketing Manager ANZ
Requirements
What you’ll need- 3+ years’ experience in a marketing, communications or brand role
- Experience delivering integrated campaigns across multiple channels
- Strong content creation, copywriting and storytelling skills
- Photography, videography or content production experience
- Hands-on experience managing social media platforms
- Experience supporting digital marketing activities
- Proficiency with Adobe Creative Suite, Canva and other design and content creation tools
- Strong organisational and project management skills
- Ability to manage multiple projects and competing priorities
- Excellent written and verbal communication skills
- Strong attention to detail
- Proactive, collaborative and solutions-focused approach
- Experience within sports, apparel, lifestyle or consumer-led brands desirable
- Experience with CRM and digital marketing platforms desirable
- Experience supporting events, sponsorships or brand partnerships desirable
- Understanding of retail, wholesale and B2B marketing environments desirable
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement
- Final in-person interview at the Pentland Brands office