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P

Marketing Manager

Pentland

. Lead the marketing function for Speedo in the UK, a key EMEA market .

Posted 10/9/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated marketing strategies across retail, digital, and experiential channels, with a strong focus on data-driven performance analysis and stakeholder management. Proven ability to translate global brand vision into effective local execution while managing budgets and building key retail partnerships.

Highest-signal resume keywords
Integrated Marketing StrategyCampaign AnalysisStakeholder ManagementRetail Marketing ExecutionData-Driven Performance Optimisation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
MarketingCampaign ManagementVisual MerchandisingConsumer Insights AnalysisKPI DefinitionPerformance MeasurementGo-To-Market PlanningDigital Retail ContentExperiential ActivationsCommunity Engagement
Soft Skills
Strategic ThinkingCommunication SkillsRelationship BuildingAdaptabilityPassion for Marketing
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s Degree in Business
Industry Keywords
Sports MarketingApparelConsumer GoodsRetail PartnershipsEMV AnalysisShopper DataCategory TrendsBrand VisibilitySeasonal CampaignsEarned Media Strategy

About the role

Key responsibilities & impact
  • Lead the marketing function for Speedo in the UK, a key EMEA market
  • Support the Head of EMEA Marketing in developing and delivering global-to-local strategies
  • Lead the UK integrated marketing plan across retail, digital, PR, experiential and community channels
  • Define KPIs, measure performance, and provide strategic insights and optimisations to senior leadership
  • Partner with Sales, Product, Creative, Sports Marketing, Merchandising, E-commerce and Global Brand teams on 360° campaigns
  • Lead UK experiential and community activations from concept through execution
  • Analyse activations using EMV, share of search and engagement KPIs
  • Manage PR agency relationships and shape earned media strategy
  • Create experiential activations with Sports Marketing and Social and Community teams, including partnerships with AGB Federation and Team Speedo athletes
  • Lead UK retail marketing execution, including go-to-market planning, visual merchandising, in-store storytelling, seasonal campaigns and digital retail content
  • Build relationships with key retail partners to improve brand visibility, shopper experience and sell-through
  • Support seasonal go-to-market trade launches and manage two UK showrooms
  • Analyse consumer behaviour, shopper data, category trends and competitor activity
  • Embed consumer insights into brand planning, retail execution and campaign strategy
  • Monitor campaign and retail performance across sales uplift, footfall, digital engagement and ROI
  • Deliver reporting and strategic recommendations to senior stakeholders
  • Direct content needs across PR, social and retail
  • Own and manage the UK retail marketing budget

Requirements

What you’ll need
  • A bachelor’s or master’s degree in marketing, business, or a related field
  • Experience in marketing, ideally within sports, apparel, or consumer goods
  • Proven track record of contributing to marketing teams and delivering impactful campaigns
  • Ideally experience working with, or for key retail partners
  • Visual merchandising experience is a bonus
  • Strong strategic thinking and ability to translate global brand vision into local execution
  • Excellent stakeholder management and communication skills
  • Data-driven mindset with experience in campaign analysis and performance optimisation
  • Passion for marketing and the Speedo brand
  • Strong desire to learn, grow, and make an impact in a dynamic, international environment

Benefits

Comp & perks
  • Competitive salary
  • Discretionary bonus
  • Hybrid working
  • Flexible start and finish times
  • Generous holiday allowance
  • Product discounts
  • Sample sales
  • Enhanced family-friendly policies
  • Healthcare support
  • Gym and fitness discounts
  • Cycle to work scheme
  • Electric car scheme