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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and seasonal product development, with a strong focus on aligning consumer insights, brand strategy, and commercial objectives. Proven ability to lead cross-functional teams and manage product lifecycles effectively while utilizing data-driven decision-making.
Highest-signal resume keywords
Product ManagementSeasonal Product DevelopmentCross-Functional Team LeadershipData-Driven Decision-MakingStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementMarket MerchandisingConsumer Insights AnalysisAssortment PlanningCost ManagementRisk ManagementPrototype ReviewProduct Brief CreationPerformance AnalysisSustainability Practices
Soft Skills
Excellent CommunicationStrong Stakeholder AlignmentProactive OrganizationInfluencing SkillsAnalytical Mindset
Industry Keywords
FootwearApparelAccessoriesConsumer GoodsGTM (Go-To-Market)Seasonal Range ArchitectureMarket InsightsCommercial PrioritiesDesign IntentPerformance Opportunities
About the role
Key responsibilities & impact- Define and execute the mainline product strategy in line with brand direction, consumer insights, and commercial objectives
- Build seasonal range architecture, identifying growth drivers, assortment gaps, and performance opportunities
- Manage and maintain clear product lifecycles
- Lead Design, Development, Market Merchandising, Sourcing, and Marketing through the seasonal product creation lifecycle
- Align teams on briefs, product direction, timelines, costs, and go-to-market requirements
- Create product briefs for mainline and SMU balancing consumer insight, trends, design intent, performance, commercial constraints, and channel requirements
- Oversee sample rounds, prototype reviews, and product refinements for quality, fit, cost, and sustainability
- Own the seasonal critical path and resolve operational challenges
- Manage risk logs, dependencies, cost reviews, and margin targets
- Conduct pre-season planning and post-season range analysis
- Use data, market insights, and consumer feedback to refine the mainline assortment
- Align the final range with GTM and Sales teams
Requirements
What you’ll need- Proven experience in product management or product creation within footwear, apparel, accessories, or consumer goods
- Strong understanding of seasonal product development processes from briefing through to delivery
- Excellent strategic thinking, balancing consumer insight, brand positioning, and commercial priorities
- Confident leadership of cross-functional teams with strong stakeholder alignment skills
- Strong analytical mindset and experience using data to drive decision-making and improve range performance
- Excellent communication and presentation skills, influencing creative and commercial partners
- Highly organised, proactive, and able to manage multiple seasons and priorities simultaneously
Benefits
Comp & perks- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme