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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in seasonal product strategy and assortment management within the footwear or apparel industry, leveraging consumer insights and commercial objectives to drive revenue growth. Proven ability to lead cross-functional teams and manage product lifecycles while ensuring alignment on key milestones and performance metrics.
Highest-signal resume keywords
Seasonal Product StrategyCross-Functional Team LeadershipCommercial JudgementData-Driven Decision MakingProduct Development Processes
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementAssortment DecisionsMarket Insights AnalysisConsumer Feedback UtilizationPrototype ReviewsQuality AssuranceCost ManagementRisk ManagementSeasonal PlanningTrend Analysis
Soft Skills
Excellent CommunicationStrategic ThinkingStakeholder AlignmentProactive OrganizationInfluencing Skills
Industry Keywords
FootwearApparelConsumer GoodsBrand PositioningRevenue GrowthMargin PerformanceProduct BriefsGTM (Go-To-Market)MerchandisingSourcing
About the role
Key responsibilities & impact- Define and execute the mainline product strategy in line with brand direction, consumer insights, and commercial objectives
- Own seasonal range architecture and key assortment decisions to drive revenue growth, margin performance and long-term product success
- Manage and maintain clear product lifecycles
- Ensure all mainline data is accurate and up to date on relevant systems
- Work in partnership with Product Manager NPD
- Lead cross-functional teams including Design, Development, Market Merchandising, Sourcing, and Marketing through the full seasonal product creation lifecycle
- Align teams on briefs, product direction, timelines, costs, and go-to-market requirements
- Build strong internal and external partnerships with key teams, vendors, and fabric/manufacturing partners
- Create detailed product briefs balancing consumer insight, trend direction, design intent, performance needs, commercial constraints and channel requirements
- Oversee sample rounds, prototype reviews, and product refinements to meet quality, fit, cost, and sustainability requirements
- Own the seasonal critical path and ensure key milestones are met
- Manage risk logs, dependencies, cost reviews, and margin targets throughout development
- Conduct pre-season planning and post-season range analysis
- Use data, market insights, and consumer feedback to refine the mainline assortment
- Drive cross-functional alignment on the final range and communicate clearly with GTM and Sales teams
Requirements
What you’ll need- Proven experience owning and leading seasonal product ranges within footwear, apparel, or a relevant consumer goods business, with clear accountability for range strategy, assortment decisions and commercial performance
- Strong commercial judgement, with a track record of making informed product and assortment decisions that balance consumer needs, brand positioning, revenue opportunities and margin objectives
- Demonstrated ability to lead and influence cross-functional teams, bringing together Design, Development, Merchandising and Commercial teams to make decisions, navigate challenges and deliver successful seasonal ranges
- Strong understanding of seasonal product development processes from briefing through to delivery
- Excellent strategic thinking, with the ability to balance consumer insight, brand positioning, and commercial priorities
- Confident leadership of cross-functional teams with strong stakeholder alignment skills
- Strong analytical mindset with experience using data to drive decision-making and improve range performance
- Excellent communication and presentation skills, with the ability to influence both creative and commercial partners
- Highly organised, proactive, and able to manage multiple seasons and priorities simultaneously
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme