Senior CRM Manager

Pentland

. Develop customer-centric CRM workflows to be deployed and scaled globally and across brands .

Posted 9/28/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing customer-centric CRM workflows and managing stakeholder relationships within a matrix organization. Proficient in customer segmentation, email marketing, and utilizing analytics tools to drive campaign effectiveness and customer retention.

Highest-signal resume keywords

Email MarketingStakeholder ManagementCustomer SegmentationESP TechnologiesOnsite Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM WorkflowsCampaign SetupCreative OptimizationEmail BuildingAnalytical Mindset

Soft Skills

Thought LeadershipCollaborationCommunication

Tools & Technologies

Orchestration PlatformOnsite Analytics Tools

Industry Keywords

Global RoleCustomer CohortsKPI ManagementContent Execution

About the role

Key responsibilities & impact

Develop customer-centric CRM workflows to be deployed and scaled globally and across brands
Champion customer segmentation and value differentiation for different customer cohorts
Work with creative and brand teams to deliver best-in-class content execution through brief ownership
Work with agencies to maintain and deliver the roadmap, maximise return, and manage internal stakeholders
Act as an internal thought leader and champion for CRM
Help set customer targets aligned with business ambitions and deliver against KPIs such as frequency and retention
Serve as a key contact for internal trade and brand teams to ensure alignment on customer impacts
Educate teams and increase understanding of measurement techniques such as incrementality
Collaborate with stakeholders to ensure customer experience carries through into the onsite journey and align on experiments

Requirements

What you’ll need

In depth experience in one of email marketing, either client or tech side
Proven stakeholder management skills, managing multiple relationships and being able to manage within a matrix organisation
Previous experience building emails (via briefing to 3rd party or ideally hands on)
Deep understanding of ESP technologies, and a viewpoint/opinion on the use of orchestration, ideally with experience with an orchestration platform
Experience with on site analytics tools with a proven track record in putting your analytical mindset to use when assessing what’s required within a campaign setup
A clear understanding of customer segmentation and the importance of creative optimisation/fit for format assets
Worked in a global role or across multiple international markets

Benefits

Comp & perks

Competitive salary
Discretionary bonus
Hybrid working
Flexible start and finish times
Generous holiday allowance
Product discounts
Sample sales
Enhanced family-friendly policies
Healthcare support
Gym and fitness discounts
Cycle to work scheme
Electric car scheme