Senior Manager, Demand Generation

People.ai

. Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback .

Posted 10/2/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition and performance marketing, with a strong focus on optimizing pipeline, CAC, and payback. Proficient in leveraging AI-driven tools and strategies for campaign automation and performance enhancement.

Highest-signal resume keywords

Demand GenerationGrowth MarketingPerformance MarketingCROAI Software Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialDisplay AdvertisingCampaign OptimizationMulti-Touch AttributionEmail Nurture StreamsConversion Rate OptimizationPipeline ManagementAI-Powered Campaign AutomationLifecycle Nurture

Soft Skills

CollaborationCuriosityFocus on Impact

Tools & Technologies

ClayMakeN8nSalesforceHubSpotMarketoAI Creative ToolsGoogleChatGPTPerplexity

Industry Keywords

B2B SaaSEnterprise AIPerformance Marketing AgencyCampaign PerformanceBrand Visibility

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback
Manage performance marketing agency partners, driving execution, creative output, experimentation, and campaign performance
Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels
Own Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines
Build AI-powered campaign automation using Clay, Make, n8n, LLM prompts, and AI creative tools
Own web performance and CRO through landing page, messaging, offer, and user-experience testing
Lead lifecycle nurture and funnel optimization across MQL → SQL → Opportunity
Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing
Drive performance creative strategy with Creative and agency partners, optimizing campaign assets based on CTR, conversion, and pipeline contribution

Requirements

What you’ll need

6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup
Proven track record of testing and integrating cutting-edge AI software into campaign operations
Deep technical familiarity with Clay, Make/n8n, LLM prompts, and AI creative suites
Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end
Strong experience managing paid performance, CRO, and automated email nurture streams
Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting
Experience with Salesforce and HubSpot/Marketo
Ability to work alongside Product Marketing, Creative Directors, and Sales
Curiosity, collaboration, and a focus on impact

Benefits

Comp & perks

Regular employees may be eligible for commissions or bonus programs (target included in OTE)
Equity
Benefits