Head of Marketing – Pre-K – 12

PeopleConnect Staffing

. Develop and execute the go-to-market strategy, define ideal customer profiles and segments, and establish differentiated positioning, starting with pre-K–K .

Posted 11/8/2026full-timeRemote • United StatesLead💰 $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, brand building, and customer segmentation within the education sector. Proficient in leveraging marketing automation, CRM systems, and AI technologies to enhance campaign effectiveness and drive engagement.

Highest-signal resume keywords

B2B Marketing ExperienceMarketing Leadership in EducationProduct Marketing ExpertiseSEO and Website ManagementAI in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyCustomer SegmentationBrand BuildingMarketing AutomationCRM SystemsMedia RelationsPublic RelationsAnalyticsSales EnablementPartnership Development

Soft Skills

Strong Writing SkillsCollaborationConstructive Disagreement ResolutionStrategic LeadershipCommunication

Tools & Technologies

Website Management ToolsSEO ToolsMarketing Automation PlatformsCRM SoftwareAI Technologies

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

Education MarketingELearningEdTechEarly Childhood LearningFERPACOPPA

About the role

Key responsibilities & impact

Develop and execute the go-to-market strategy, define ideal customer profiles and segments, and establish differentiated positioning, starting with pre-K–K
Own the annual marketing plan and budget, informed by market and competitive insight
Build a consistent brand voice, visual identity, and brand guidelines across the website, content, presentations, and media
Partner with product and research to communicate product value accurately, plan launches, and develop messaging for assessment and curriculum offerings
Build customer evidence, including case studies and outcomes stories
Provide market input on pricing and packaging and create sales presentations and resources
Source marketing partnerships and plan and execute co-marketing programs with distribution, curriculum, research, and customer partners
Build relationships with education associations, conference organizers, and funders’ networks
Plan and run conferences, field events, and speaking opportunities
Run account-based outreach to priority districts, programs, and agencies in coordination with sales
Produce webinars and targeted nurture campaigns with relevant content
Lead SEO and GEO, including domain authority, rankings, and visibility in AI-powered discovery
Develop media relationships, create press materials, secure earned media, and evaluate paid media opportunities
Manage website content and updates, improve acquisition journeys, and test approaches to increase qualified traffic and conversions
Create content that educates buyers and supports organic discovery
Own the marketing side of the CRM: data hygiene, lifecycle stages, lead scoring, and marketing-to-sales handoff agreement
Implement AI-assisted research, agentic workflows, and marketing automation with human review and safeguards for confidential information
Partner with sales, product, and research, and resolve disagreements constructively across departments
Manage contractors and agencies with clear ownership and quality standards
Report directly to the CEO and work closely with senior leaders to shape company strategy and priorities
Serve as the first full-time marketing role and act as a player-coach strategic leader executing campaigns, partnerships, marketing systems, discoverability, and conversion improvement

Requirements

What you’ll need

10+ years of experience in B2B, education, eLearning or edtech marketing, including 5+ years leading a marketing function or major program
Marketing leadership experience in pre-K and/or elementary or higher education, with a strong understanding of early childhood learning and education purchasing decisions (budget timing, procurement and RFPs, and public funding streams), highly desired
Demonstrated experience in product marketing, brand building, go-to-market planning, customer segmentation, and positioning
Sales experience or substantial hands-on collaboration with sales teams on acquisition, enablement, and revenue goals
Track record sourcing and closing partnership, channel, or distribution deals
Practical expertise in media relations, public relations, SEO, GEO, website management, marketing automation, CRM systems, and analytics
Strong writing and science communication skills for marketing and PR, with the ability to explain educational offerings clearly and accurately, including translating research and assessment evidence into accurate messaging for educators and families
Technical confidence to operate day-to-day marketing systems independently, without routine reliance on an agency or developer
Active use of AI for building marketing campaigns, research and execution; true passion for the use of AI in marketing
Awareness of student and children’s data privacy considerations in marketing (e.g., FERPA, COPPA) a plus
Bachelor’s degree in marketing or related field, or equivalent professional experience

Benefits

Comp & perks

Benefits
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