Senior BI, Marketing Analyst

PeopleFinders

. Analyze customer acquisition performance across paid search, display, affiliate, and organic channels, recommending performance marketing optimizations .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business intelligence and marketing analytics, with a strong focus on SQL, Domo, and automated reporting. Capable of analyzing customer acquisition performance and optimizing marketing strategies through data-driven insights.

Highest-signal resume keywords

SQL SkillsDomo ExperienceCloud Data WarehousesPerformance Marketing SupportAdvanced Excel Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisA/B TestingKPI DefinitionCohort AnalysisData AggregationAutomated ReportingDashboard DevelopmentPerformance Marketing OptimizationSubscription EconomicsData Workflow Automation

Soft Skills

Strong Communication SkillsSelf-StarterCollaborationAnalytical ThinkingAttention to Detail

Tools & Technologies

DomoSnowflakePower BITableauLooker

Industry Keywords

Customer AcquisitionTrial-Based Business ModelsChurn AnalysisCustomer Lifetime ValueRevenue Anomalies

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Analyze customer acquisition performance across paid search, display, affiliate, and organic channels, recommending performance marketing optimizations
Build and maintain reporting on subscription funnel economics, including trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value
Analyze A/B and pricing test results to guide page content, UX, offers, and pricing decisions
Investigate traffic, conversion, and revenue anomalies and distinguish business changes from tracking or attribution artifacts
Retrieve and aggregate data from web analytics, ad platforms, billing/subscription systems, and internal databases
Design, build, and maintain automated dashboards and reporting solutions in Domo
Migrate manual and legacy reporting into governed, automated pipelines
Automate and optimize manual data workflows to reduce time-to-insight and error risk
Define key metrics, KPIs, dashboards, metric definitions, and a single source of truth with leadership
Plan the reporting and analytics roadmap with business owners and prioritize and execute work individually and with BI contractors
Collaborate with marketing, product, engineering, finance, and external agency partners
Coordinate BI contractor work and review output for quality and consistency

Requirements

What you’ll need

3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role
Strong SQL skills and experience querying and aggregating large datasets from multiple sources
Experience with cloud data warehouses; Snowflake preferred
Hands-on experience building dashboards and automated reporting in a modern BI platform
Domo experience required; Power BI, Tableau, or Looker also relevant
Direct experience supporting a performance marketing or growth team, including paid search, display, or affiliates
Experience with subscription or trial-based D2C business models and economics, including LTV, ROAS, churn, and cohort analysis
Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks
Ability to ramp quickly on new businesses, industries, and unfamiliar datasets with minimal guidance
Ability to shape analytics priorities with leadership and deliver work end to end
Strong communication skills for presenting complex quantitative findings to executive audiences
Self-starter with high standards for quality, performance, and accuracy
Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience

Benefits

Comp & perks

401(k)
401(k) matching
Medical insurance
Dental insurance
Vision insurance
Life insurance