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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on multi-channel campaign execution, data analysis, and HubSpot Marketing Hub management. Proven ability to drive pipeline growth through targeted account-based marketing and effective budget management.
Highest-signal resume keywords
B2B Demand GenerationHubSpot Marketing Hub ManagementMulti-Channel Campaign ExecutionAccount-Based Marketing (ABM)Data Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementLead ScoringAttribution ModelsBudget ManagementA/B TestingWorkflow AutomationSEOContent MarketingEmail MarketingPaid Media Management
Soft Skills
Analytical SkillsCommunication SkillsOrganizational SkillsDetail OrientationAdaptability
Tools & Technologies
HubSpotSalesforceGoogle AdsLinkedIn MarketingAI Tools
Certifications & Qualifications
HubSpot CertificationSalesforce CertificationGoogle Ads CertificationLinkedIn Marketing Certification
Industry Keywords
SaaSEnterprise TechnologyIndustrial TechIoTEnergy MarketingUtilities MarketingCritical Infrastructure
Tech Stack
Tools & technologiesIoTSQL
About the role
Key responsibilities & impact- Build the quarterly demand plan with the CMO and sales leadership, including targets, budget, channel mix, and calendar
- Launch weekly campaigns end to end, covering audience, offer, messaging, creative, landing pages, nurture, sales follow-up, and reporting
- Launch campaigns by industry segment and persona
- Support product launches, including Axion, with demand programs that convert awareness into pipeline
- Manage program budget, track spend against results, and reallocate budget to effective channels
- Build and maintain target account lists with sales based on the ideal customer profile
- Run 1:1, 1:few, and 1:many ABM programs reaching entire buying committees
- Use intent data and website visitor signals to identify in-market accounts and alert sales
- Coordinate multi-touch plays across ads, email, direct mail, SDR outreach, and events
- Manage paid media, email and nurture, website and SEO, content offers, events and webinars, partner marketing, and outbound support
- Own HubSpot as the core marketing platform and manage workflows, lists, forms, scoring, reporting, and sales-system synchronization
- Define lead lifecycle stages, scoring, MQL, SQL, opportunity stages, routing, and SLAs with sales
- Maintain clean data, enrichment, deduplication, UTM standards, and campaign naming
- Ensure tracking, consent, and privacy practices meet current rules
- Build full-funnel dashboards and maintain multi-touch attribution
- Report weekly on campaign results and monthly on pipeline, conversion rates, cost per opportunity, and return on spend
- Run A/B and multivariate tests and use results to improve campaigns
- Provide data-driven recommendations to the CMO, sales, and executive team
- Use AI tools for research, content variations, personalization, and analysis
- Build automated workflows to reduce manual work for marketing and sales
- Deliver a predictable, scalable demand engine that consistently hits pipeline targets
Requirements
What you’ll need- 5+ years in B2B demand generation or growth marketing, ideally in enterprise technology, SaaS, industrial tech or IoT
- Hands-on, admin-level experience with HubSpot Marketing Hub and related marketing technology categories
- Experience building and running HubSpot workflows, lead scoring, lifecycle stages, attribution, and custom reports
- Track record of launching multi-channel campaigns end to end and tying them directly to pipeline and revenue
- Hands-on experience running ABM programs for enterprise accounts with long, complex sales cycles
- Highly analytical; able to build reports, understand attribution models, and turn data into clear next steps
- Experience managing paid media budgets, especially on LinkedIn and Google
- Startup experience, with comfort handling competing priorities, weekly campaign cadence, and building from scratch
- Clear writing and communication skills; ability to turn complex technology into simple, compelling offers
- Highly organized and able to run several campaigns simultaneously without missing deadlines or details
- Nice to have: Salesforce experience, including running it alongside HubSpot
- Nice to have: Experience marketing to energy, oil and gas, utilities, solar, or other critical-infrastructure buyers
- Nice to have: Experience marketing a platform moving from hardware to software (SaaS)
- Nice to have: Experience with partner or channel marketing programs
- Nice to have: Certifications such as HubSpot, Salesforce, Google Ads, or LinkedIn Marketing
- Nice to have: SQL or advanced spreadsheet skills
- A bachelor's degree in marketing, business, or a related field is listed as nice to have; an MBA is a plus
Benefits
Comp & perks- Competitive compensation
- Hybrid work environment
- Medical, dental, and vision insurance with company premium allowance
- Health Reimbursement & Savings Accounts
- 401(K) Plan
- Paid Time Off
- Great career opportunities
- Working with cutting-edge autonomous systems
- Full training provided
- Great team and supportive environment
- Relocation package when required