Percepto

Performance Marketing

• Build the quarterly demand plan with the CMO and sales leadership, including targets, budget, channel mix, and calendar
• Launch weekly campaigns end to end, covering audience, offer, messaging, creative, landing pages, nurture, sales follow-up, and reporting
• Launch campaigns by industry segment and persona
• Support product launches, including Axion, with demand programs that convert awareness into pipeline
• Manage program budget, track spend against results, and reallocate budget to effective channels
• Build and maintain target account lists with sales based on the ideal customer profile
• Run 1:1, 1:few, and 1:many ABM programs reaching entire buying committees
• Use intent data and website visitor signals to identify in-market accounts and alert sales
• Coordinate multi-touch plays across ads, email, direct mail, SDR outreach, and events
• Manage paid media, email and nurture, website and SEO, content offers, events and webinars, partner marketing, and outbound support
• Own HubSpot as the core marketing platform and manage workflows, lists, forms, scoring, reporting, and sales-system synchronization
• Define lead lifecycle stages, scoring, MQL, SQL, opportunity stages, routing, and SLAs with sales
• Maintain clean data, enrichment, deduplication, UTM standards, and campaign naming
• Ensure tracking, consent, and privacy practices meet current rules
• Build full-funnel dashboards and maintain multi-touch attribution
• Report weekly on campaign results and monthly on pipeline, conversion rates, cost per opportunity, and return on spend
• Run A/B and multivariate tests and use results to improve campaigns
• Provide data-driven recommendations to the CMO, sales, and executive team
• Use AI tools for research, content variations, personalization, and analysis
• Build automated workflows to reduce manual work for marketing and sales
• Deliver a predictable, scalable demand engine that consistently hits pipeline targets

Explore Demand Generation Manager at Percepto. Review requirements and application details.

Open roles

Demand Generation Manager