Content Marketing Manager

Perforce Software

. Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals .

Posted 9/17/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $90,800 - $96,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content marketing strategies that drive brand awareness and revenue growth, with a strong focus on SEO, audience engagement, and performance analytics. Proficient in translating complex technical concepts into accessible content while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

B2B Content Marketing ExperienceSEO FundamentalsContent Development CapabilitiesGoogle Analytics ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Marketing StrategyAudience Journey MappingContent Performance AnalysisTechnical Content TranslationContent AuditsContent OptimizationEditorial Calendar ManagementMarket ResearchPerformance AnalyticsAI Tool Utilization

Soft Skills

StorytellingStakeholder ManagementCollaborationAdaptabilityCommunication

Tools & Technologies

Google AnalyticsGoogle Search ConsoleBrightEdgeHive Project Management Software

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in Business

Industry Keywords

B2B MarketingEnterprise SoftwareSaaSDevOpsInfrastructure SoftwareContent Marketing TechnologiesDemand GenerationBrand AwarenessPipeline GrowthTechnical Subject Matter

About the role

Key responsibilities & impact

Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals
Apply SEO and AEO best practices to improve visibility in organic search and LLM results
Build and manage editorial calendars supporting brand awareness, thought leadership, and pipeline generation
Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics
Partner with marketing leadership on messaging frameworks, campaign themes, and integrated go-to-market initiatives
Measure, analyze, and report on content performance using marketing metrics
Refresh and repurpose high-performing content into new formats across the customer journey
Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact
Conduct content audits and recommend process improvements
Collaborate with product marketing and subject matter experts to create blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing page copy, e-books, and white papers
Translate complex technical concepts into clear, engaging, audience-specific narratives
Guide design teams and subject matter experts in developing video demos and tutorials
Create industry-focused content that reinforces market leadership and brand credibility
Leverage approved AI tools for content development, research, analysis, and productivity while applying human review
Evaluate emerging content marketing technologies and best practices
Collaborate with product marketing, product management, and subject matter experts to tell product stories for Perforce's Digital Creation portfolio
Drive awareness, engagement, and pipeline growth among technical and business audiences

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries
Proven success developing content programs that support both brand awareness and revenue growth
Experience partnering with product marketing, demand generation, and sales organizations
Experience translating technical subject matter into accessible and compelling content
Strong storytelling and content development capabilities
Experience working with multiple stakeholders, including technical subject matter experts, to produce content in multiple formats
Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping
Proficiency with Google Analytics, Google Search Console, and BrightEdge
Strong project management and stakeholder management skills
Experience with Hive project management software
Ability to independently manage multiple projects and priorities in a fast-paced environment
AI fluency appropriate to the role, including responsible use of AI tools, sound judgment, and adherence to AI governance and security standards

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Retirement benefits
Life insurance
Wellness programs
Total time off
Other employee perks
Annual Bonus Plan
Opportunities to learn and develop a rewarding career
Remote work arrangement