Senior Director, Sales & Marketing Operations

Perforce Software

. Define the operating system, processes, tooling, and design for executing go-to-market strategies, annual targets, territory design, and capacity/quota allocation .

Posted 11/11/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $0 - $236,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing go-to-market strategies, sales compensation plans, and revenue operations. Proficient in leveraging data analytics, AI, and automation to optimize sales processes and enhance team performance.

Highest-signal resume keywords

Sales Operations LeadershipRevenue Operations StrategyAdvanced Excel ModelingSalesforce ProficiencyAI and Automation Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Compensation DesignForecasting ModelsQuota AllocationSQLBI ToolsData-Driven DashboardsUsage-Based PricingMulti-Product SellingLead Lifecycle AutomationPerformance Analysis

Soft Skills

CoachingCollaborationInfluencing Without AuthorityTeam ManagementCommunication

Tools & Technologies

SalesforceGongMarketing Automation PlatformsCPQSales Prospecting Tools

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

B2B SoftwareSaaSRevenue WorkflowsQuota-Carrying RepresentativesM&A IntegrationInternational RolloutsLegal and Accounting Considerations

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define the operating system, processes, tooling, and design for executing go-to-market strategies, annual targets, territory design, and capacity/quota allocation
Design, administer, and govern sales compensation plans, commission structures, and incentive programs with Finance
Build forecasting models, pipeline inspection cadences, rep-performance analysis, and data-driven dashboards
Optimize top-of-funnel technology, data routing, and analytics for marketing lead conversion and outbound prospecting
Advise on go-to-market technology, sales enablement, automation, and AI needs
Own and automate the full lead lifecycle, including scoring, routing, conversion analytics, and marketing ROI tracking through closed-won revenue
Collaborate with Marketing, Product, RevOps, Finance, and Customer Success on the buyer and customer journey
Coach and manage sales operations and marketing operations team members
Partner with Channel and Alliances leadership on partner-led go-to-market motions
Deliver aligned operational support, timely planning, fair territories and quotas, accurate forecasts, measurable funnel improvements, effective compensation plans, an optimized technology stack, production AI use cases, and a high-performing GTM Operations team

Requirements

What you’ll need

12+ years in sales operations, marketing operations, revenue operations, or GTM strategy
5+ years leading teams at the director level or above in a high-growth B2B software or SaaS company
Proven record designing and running annual planning, territory and quota models, and sales compensation plans for a sales organization of 100+ quota-carrying representatives
Knowledge of legal and accounting considerations behind commissions
Hands-on command of usage-based and hybrid pricing, multi-product selling, and partner-led channels
Strong analytical skills, including advanced Excel or Sheets modeling, SQL, and BI tools
Demonstrated results applying AI and automation to revenue workflows
Experience with Salesforce, marketing automation platforms, forecasting platforms such as Gong, CPQ, and sales prospecting tools
Track record of influencing without authority and working with GMs, COOs, CMO, CFO, and front-line sellers
Bachelor's degree in business, finance, economics, engineering, or a related field
MBA a plus
Prior quota-carrying sales, sales management, or consulting experience preferred
Experience with M&A integration or international rollouts, including multi-currency compensation and local compliance preferred
Responsible use of AI tools and adherence to company AI governance and security policy standards

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Retirement benefits
Life insurance
Wellness programs
Total time off
Other employee perks
Opportunities for career development
AI tools and governance standards