Director, Product Marketing

PerformLine

. Own product marketing strategy across PerformLine's product portfolio .

Posted 11/11/2026full-timeMorristown • New Jersey • United StatesLead💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, sales enablement, and client engagement within B2B SaaS environments. Proven ability to lead product launches, build messaging frameworks, and drive measurable results through effective storytelling and collaboration.

Highest-signal resume keywords

Product Marketing StrategySales Enablement DevelopmentClient EngagementLaunch ManagementMessaging Framework Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSolutions MarketingOutbound Product ManagementSales Plays DevelopmentMarket Evidence AnalysisCompetitive IntelligenceWin/Loss AnalysisMessaging FrameworksClient Rollout ProgramsPricing Strategy

Soft Skills

Storytelling AbilityCustomer-First ApproachPeople ManagementCollaborationAdaptability

Tools & Technologies

AI ToolsClaudeSales Enablement ToolsContent Management SystemsAnalytics Platforms

Industry Keywords

B2B SaaSRegulated IndustriesComplianceFintechFinancial Services

About the role

Key responsibilities & impact

Own product marketing strategy across PerformLine's product portfolio
Create a unified messaging framework connecting products to one platform story
Define ideal customer profiles, buyer personas, and segment-level value propositions
Partner with product leadership on roadmap priorities, pricing, and packaging using market and customer evidence
Lead tier-1 launches end to end, beginning with the 2027 next-generation platform
Own client rollout and migration programs with Client Success to drive adoption and expansion
Establish launch tiering and the company's go-to-market process
Build and own the sales enablement engine, including pitch narratives, battlecards, decks, demo scripts, objection handling, and training
Develop sales plays and use cases demonstrating client adoption and value
Measure enablement impact through win rates, deal velocity, and field adoption
Run win/loss and competitive intelligence programs
Engage clients, prospects, and the Client Advisory Board to shape messaging and product direction
Build analyst relations and support thought leadership with outside partners and agencies
Represent PerformLine at client meetings, industry events, and with leadership
Build the product marketing function, including scoping and hiring future team members
Manage outside consultants and agencies on product campaigns and content
Use AI tools such as Claude to accelerate research, content, and competitive analysis

Requirements

What you’ll need

Deep experience in product marketing, solutions marketing, or outbound product management at B2B SaaS companies
Experience owning product marketing strategy for a product line or portfolio
Track record of leading major launches and building messaging frameworks
Experience building or scaling a product marketing function
People management experience strongly preferred
Experience rolling products out to existing clients and positioning them for net-new prospects
Demonstrated success building sales enablement adopted by the field and tied to measurable results
History of influencing roadmap, pricing, or packaging decisions alongside product leadership
Experience operating within a scaling product amid shifting priorities and ambiguity
Ability to set strategy while executing hands-on work, including writing battlecards
Strong storytelling ability to turn complex topics into clear, compelling narratives
Customer-first approach with direct engagement and fast iteration
Background in regulated industries, compliance, fintech, or financial services strongly preferred
Work authorization without employer sponsorship required

Benefits

Comp & perks

Annual discretionary bonus
Benefits package
Equal opportunity workplace committed to diversity, inclusion, and equity