Growth Marketing Manager

Perk

. Manage Perk’s paid search campaigns across Google Ads and Microsoft Advertising in North America .

Posted 10/13/2026full-timeBoston • Massachusetts • United StatesMid-LevelSenior💰 $93,500 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid search campaigns across Google Ads and Microsoft Advertising, with a strong focus on bid management, budget pacing, and campaign optimization. Proficient in analytical tools and techniques to drive performance improvements and enhance lead generation in a B2B context.

Highest-signal resume keywords

Google Ads ManagementB2B Lead GenerationSQR AnalysisConversion TrackingGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementKeyword OptimizationBidding StrategiesA/B TestingPerformance MaxRemarketingTag ManagementAttributionAI-Driven Search FeaturesFull-Funnel Campaign Design

Soft Skills

Analytical ProficiencyCollaborationCommunication

Tools & Technologies

Google Ads EditorMicrosoft Advertising EditorGoogle Tag ManagerLookerMS ExcelGoogle SheetsSalesforceMarketo

Industry Keywords

B2B SaaSFinTechExpense ManagementHigh-Growth StartupSEOAEONorth America Marketing

About the role

Key responsibilities & impact

Manage Perk’s paid search campaigns across Google Ads and Microsoft Advertising in North America
Own bid management, budget pacing and campaign optimisation
Conduct search query analysis, keyword expansion and negative keyword management
Continuously optimise efficiency and results across in-platform, online and offline conversion metrics
Create, monitor and analyse A/B tests on ad copy and landing pages
Conduct competitor and industry analysis
Provide regular performance updates and monthly reporting to management and stakeholders
Partner with SEO on AEO initiatives to improve visibility in AI answer engines
Use paid search data to inform AEO priorities and content
Test and report on AI-driven search features, including AI Overviews and Google’s AI Max
Use AI tools for ad copy, keyword research and performance analysis
Work with North America Field Marketing and SDR teams to improve lead quality and Marketing–Sales alignment
Collaborate with global Paid Media, Brand and Creative teams
Maintain relationships with Google and Microsoft platform representatives

Requirements

What you’ll need

4+ years of hands-on experience managing paid search campaigns
Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing
Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
Experience managing B2B lead generation campaigns at scale
Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies
Proven track record of delivering or exceeding growth targets and quarterly OKRs
Experience with conversion tracking, tag management such as Google Tag Manager, and attribution
Analytical proficiency in Google Analytics, Looker or similar tools
Skilled in MS Excel / Google Sheets
Experience with AEO and understanding how AI answer engines find and cite sources is a bonus
Basic SEO knowledge is a bonus
Previous B2B SaaS company or high-growth startup experience is a bonus
Travel, FinTech or expense management experience is a bonus
Full-funnel B2B campaign design experience is a bonus
Familiarity with Salesforce or Marketo is a bonus
Must be based within commuting distance of a Perk hub
English is the official office language; resume should be submitted in English

Benefits

Comp & perks

Competitive compensation and equity ownership in Perk
20 vacation days and 12 public holidays
Three medical plans with company contributions and an HSA with an HDHP plan
Dental and vision coverage
Wellhub gym subscription from the start date
Life and disability policies, with voluntary buy-up options
401(k) plan with company matching contributions
Partner discounts on pet insurance
Perk events, including an annual summer party
Spring Health access to 12 therapy and 12 coaching sessions for employees and loved ones
12–16 weeks’ paid parental leave
16 paid hours per year for volunteering
Up to 20 “Work from Anywhere” days per year
Four-week fully paid sabbatical after 5 years
Relocation support to one of the company hubs