Growth Marketing Manager

Perk

. Manage Perk’s paid search campaigns across Google Ads and Microsoft Advertising in North America .

Posted 10/9/2026full-timeUnited StatesMid-LevelSenior💰 $93,500 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid search campaigns across Google Ads and Microsoft Advertising, with a strong focus on bid management, budget pacing, and campaign optimization. Proficient in leveraging AI tools for ad copy and performance analysis while collaborating effectively with marketing teams to enhance lead quality and conversion metrics.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencySQR Analysis and Keyword OptimizationConversion Tracking and AttributionAnalytical Proficiency with Google Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Bid ManagementCampaign OptimizationKeyword ExpansionA/B TestingB2B Lead GenerationConversion TrackingTag ManagementAttributionAI-Driven Search FeaturesFull-Funnel Campaign Design

Soft Skills

Analytical ThinkingCollaborationCommunication

Tools & Technologies

Google Ads EditorMicrosoft Advertising EditorGoogle Tag ManagerGoogle AnalyticsLookerMS ExcelGoogle SheetsSalesforceMarketo

Industry Keywords

B2B SaaSFinTechExpense ManagementHigh-Growth StartupSEOAEOPerformance MaxRemarketing

About the role

Key responsibilities & impact

Manage Perk’s paid search campaigns across Google Ads and Microsoft Advertising in North America
Own bid management, budget pacing and campaign optimisation
Conduct search query analysis, keyword expansion and negative keyword management
Continuously optimise campaign efficiency and results across in-platform, online and offline conversion metrics
Create, monitor and analyse A/B tests on ad copy and landing pages
Conduct competitor and industry analysis
Provide regular performance updates and monthly reporting to management and stakeholders
Partner with SEO on AEO initiatives to improve Perk’s visibility and citations in AI answer engines
Use paid search data to inform AEO priorities and content
Test and report on AI-driven search features, including AI Overviews and Google’s AI Max
Use AI tools for ad copy, keyword research and performance analysis, and help the team adopt evolving AI workflows
Work with North America Field Marketing and SDR teams to improve lead quality and Marketing–Sales alignment
Collaborate with global Paid Media, Brand and Creative teams across the customer journey
Maintain relationships with Google and Microsoft platform partner representatives

Requirements

What you’ll need

4+ years of hands-on experience managing paid search campaigns
Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing
Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
Experience managing B2B lead generation campaigns at scale
Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies
Proven track record of delivering or exceeding growth targets and quarterly OKRs
Experience with conversion tracking, tag management such as Google Tag Manager, and attribution
Analytical proficiency with Google Analytics, Looker or similar tools, and MS Excel / Google Sheets
Experience with AEO and understanding of how AI answer engines find and cite sources is a bonus
Basic SEO knowledge is a bonus
Previous B2B SaaS or high-growth startup experience is a bonus
Travel, FinTech or expense management experience is a bonus
Full-funnel B2B campaign design experience is a bonus
Familiarity with Salesforce or Marketo is a bonus
Must be based within commuting distance of a company hub
English is the official office language; resume should be submitted in English

Benefits

Comp & perks

Competitive compensation and equity ownership in Perk
20 vacation days and 12 public holidays
Three medical plans with company contributions and HSA option for HDHP enrollment
Dental, vision and Wellhub gym subscription from start date
Life and disability policies, with voluntary buy-up options
401(k) plan with company matching contributions
Partner discounts on pet insurance
Perk events, including annual summer party
Spring Health access to 12 therapy and 12 coaching sessions for employees and loved ones
12–16 weeks’ paid parental leave
16 paid volunteer hours per year
Up to 20 Work from Anywhere days per year
Four-week fully paid sabbatical after 5 years
Relocation support to company hubs