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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management within a B2B SaaS environment, with a strong focus on go-to-market strategies, cross-functional collaboration, and effective communication. Proficient in technical writing and analytical skills to drive product adoption and revenue impact.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyTechnical WritingCross-Functional CoordinationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementPositioning and MessagingCommercial CopywritingEnablement Material DevelopmentTechnical DocumentationProduct Launch ExecutionCompetitive Intelligence GatheringClient Education CampaignsData AnalysisAI Tools Proficiency
Soft Skills
Organizational SkillsStakeholder ManagementInfluence Without AuthorityCuriosity
Certifications & Qualifications
Degree in MarketingDegree in Business
Industry Keywords
B2B SaaSHR TechEmployee ExperienceBenefitsRegulated Products
About the role
Key responsibilities & impact- Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases
- Build launch plans, define deliverables and secure cross-functional commitments
- Run GTM kick-offs, progress check-ins, Revenue team training sessions and business-wide updates
- Develop positioning and messaging tailored to segments and buyers
- Design and deliver product training for Sales, Client Success, Implementation and Support
- Build and maintain battlecards, pitch decks, playbooks and ROI tools
- Own technical writing for help centre articles, how-to guides, admin documentation and internal reference material
- Write client-facing release communications and transactional copy
- Provide product substance for client education campaigns
- Gather competitive intelligence and create battlecards and objection-handling material
- Track and report product adoption and influence on revenue lines
- Run feedback loops between clients, Revenue and Product
- Lead through influence and set the standard for product launches without managing a team
Requirements
What you’ll need- At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environment
- Track record of running product launches end to end, including cross-functional coordination
- Proven ability to build positioning and messaging that changes how a product is sold
- Exceptional writing skills across commercial copy, enablement material and technical documentation
- Confidence working with senior stakeholders and holding them to commitments without direct authority
- Strong analytical instinct and ability to act on adoption and usage data
- Fluent, active use of AI tools for research, content production and speed; this is a requirement
- Strong organisation and ability to manage several launches simultaneously
- Genuine curiosity about the HR tech market, competitors and category trends
- Experience in HR, benefits, employee experience or another regulated or partner-dependent product area is a bonus
- Degree in marketing, business or a related field is a bonus
Benefits
Comp & perks- Inclusive employer committed to creating a fair workplace
- Reasonable adjustments during the hiring process
- Opportunity to work with an employee experience platform offering benefits, wellbeing, and recognition products