Perkbox

Product Marketing

• Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases
• Build launch plans, define deliverables and secure cross-functional commitments
• Run GTM kick-offs, progress check-ins, Revenue team training sessions and business-wide updates
• Develop positioning and messaging tailored to segments and buyers
• Design and deliver product training for Sales, Client Success, Implementation and Support
• Build and maintain battlecards, pitch decks, playbooks and ROI tools
• Own technical writing for help centre articles, how-to guides, admin documentation and internal reference material
• Write client-facing release communications and transactional copy
• Provide product substance for client education campaigns
• Gather competitive intelligence and create battlecards and objection-handling material
• Track and report product adoption and influence on revenue lines
• Run feedback loops between clients, Revenue and Product
• Lead through influence and set the standard for product launches without managing a team

Product Marketing Manager