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Communication and Events Consultant
Pernod Ricard. Identify and negotiate events, promoting the brand experience of Pernod Ricard products at establishments and through digital channels, with the goal of driving distribution and sales .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event negotiation and brand promotion within the beverage industry, with a strong focus on driving sales and enhancing product visibility through strategic partnerships and creative marketing initiatives.
Highest-signal resume keywords
Event NegotiationBrand PromotionBeverage Industry KnowledgeSales AnalysisMicrosoft Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyData AnalysisInventory ManagementCreative Brief DevelopmentCocktail Menu Development
Soft Skills
TrainingCommunicationCollaboration
Certifications & Qualifications
Bachelor’s Degree Preferred
Industry Keywords
Consumer Goods MarketOn-Premise ChannelBrand VisibilityPromotional InitiativesPartner Distributor Management
About the role
Key responsibilities & impact- Identify and negotiate events, promoting the brand experience of Pernod Ricard products at establishments and through digital channels, with the goal of driving distribution and sales
- Negotiate programs to increase product volume at events by presenting the beverage portfolio
- Develop and support partner distributor teams in event acquisition
- Ensure products are featured on menus and develop cocktail offerings with drink menus associated with the portfolio
- Develop creative briefs for communication materials and execute initiatives at establishments and on digital platforms
- Analyze beverage communication and visibility at customer locations, seeking to improve brand visibility and increase sales
- Train employees of client companies on products, production, serving methods, cocktails, and responsible consumption
- Monitor monthly purchases and inventory at points of sale through reports
- Execute discount or promotional gift initiatives and monitor volume performance
- Manage the regional budget in line with projected ROI
- Monitor payment processes with partner distributors and direct customers
- Monitor competitors’ event activities and generate ideas to drive sales in the On-Premise channel
- Analyze visit, customer, and promotional activity data, preparing reports and presenting findings to the immediate supervisor
- Continuously analyze the events channel to develop plans and incentives to increase sales
Requirements
What you’ll need- Bachelor’s degree preferred
- Intermediate or advanced proficiency in Microsoft Office
- Knowledge of the consumer goods market
- Beverage industry knowledge
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Food Allowance
- Meal Allowance
- Pension Plan
- Transportation Benefit
- Physical and mental wellness benefits