Sales Development Representative

Persona

. Identify high-potential businesses, verticals, and markets .

Posted 10/6/2026full-timeSan Francisco • California • United StatesJunior💰 $50,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen through effective prospecting, lead qualification, and relationship building, while leveraging industry knowledge and collaboration with team members to drive sales opportunities. Maintains proficiency in Salesforce for accurate record-keeping and pipeline management.

Highest-signal resume keywords

Lead GenerationSalesforce ProficiencyEffective CommunicationMarket ResearchCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationSales Strategy DevelopmentSales Pipeline ManagementProduct KnowledgeOutbound Prospecting

Soft Skills

Team PlayerAdaptabilityOpenness to FeedbackDrive and GritCommunication Skills

Tools & Technologies

Salesforce

Industry Keywords

Market TrendsCompetitive LandscapeSales Demand StrategyProspect EngagementSales Performance

About the role

Key responsibilities & impact

Identify high-potential businesses, verticals, and markets
Conduct outbound prospecting activities to generate leads for Persona
Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
Engage prospects through effective communication and build relationships to generate sales opportunities
Collaborate with Account Executives to schedule meetings and hand off qualified leads
Research industry trends, market conditions, and competitive landscape
Position Persona’s offerings effectively
Maintain accurate records of prospect interactions and update Salesforce
Improve product knowledge and sales skills through ongoing training and professional development
Help build Persona’s sales demand strategy and pipeline generation mechanisms

Requirements

What you’ll need

1-3 years of work experience
Sales and/or technology experience is a plus
Track record of top performance
Drive and grit, with a strong desire to compete and win
Highly collaborative team-player approach
Openness to internalize feedback, build on prior experience, and demonstrate improvement
Superior verbal and written communication skills
Comfort working in ambiguity and adaptability

Benefits

Comp & perks

Equity
Medical insurance
Dental insurance
Vision insurance
3% 401(k) contribution
Unlimited PTO
Quarterly mental health days
Family planning benefits
Professional development stipend
Wellness benefits
Private medical insurance (UK employees)
Dental insurance (UK employees)
6% employer pension contribution (UK employees)
Unlimited PTO (UK employees)
Monthly wellness stipend (UK employees)
Professional development stipend (UK employees)
Co-working stipend (UK employees)