CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/8/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on automation, customer journey design, and data analysis. Proficient in utilizing AI tools for personalization and workflow optimization while managing cross-functional partnerships.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer Journey DesignAI-Enabled PersonalizationCustomer.io or Comparable PlatformData Analysis and Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey DesignSegmentation LogicHTML for Email TemplatesSQLData Warehouse ExperienceMarketing AutomationCampaign ManagementWorkflow AutomationA/B Testing

Soft Skills

Clear JudgmentAccountabilityCritical ThinkingCollaborationCommunication

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8n

Industry Keywords

EcommerceMarketplaceConsumer AppTwo-Sided MarketplaceReputation-Exposed Marketplace

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn opportunities into relevant customer experiences
Convert manual CRM processes into automated workflows
Experiment with AI-enabled personalization, content, and segmentation
Measure experiments and move successful approaches into production
Create reusable journeys and processes for expansion into new markets
Partner with product, data, engineering, and marketing teams
Help shape CRM and lifecycle marketing strategy, data, automation, and execution
Brief and hold agencies and freelancers accountable when needed

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Preferably in-house experience with personally built campaigns that moved a measurable metric
Marketplace, consumer app, or ecommerce experience is a strong plus
Hands-on experience in Customer.io or a comparable platform such as Braze, Iterable, or Klaviyo
Comfortable with segmentation logic, events, attributes, and branching journeys
Experience setting up tests, reading results critically, and sanity-checking data
Daily, active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation
Clear judgment about what to automate and what should remain human
Fluent English, written to a customer-ready standard
Able to own CRM as a team of one when needed, including briefing and managing agencies and freelancers
Preferable: experience with HTML and Liquid for email templates
Preferable: SQL or working with a data warehouse and product analytics
Preferable: marketing automation beyond CRM, such as webhooks or n8n
Preferable: CRM platform migration experience
Preferable: experience with a two-sided or reputation-exposed marketplace

Benefits

Comp & perks

Competitive compensation
Flexible working hours
Remote-first work across Europe
Access to a Stockholm hub
Opportunity to directly impact strategy and help more than 10 million people each month
Opportunity to grow within an ambitious, high-performing team
Diverse, international team
Strong backing from leading investors
Direct access to founders and country leads