Pet Media Group (PMG)

Customer Success Manager

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets
• Design customer journeys across email, push, in-app, and SMS
• Analyze behavioral data and turn insights into relevant customer experiences
• Automate repetitive CRM processes and build automated workflows
• Experiment with AI-driven personalization, content, and segmentation
• Measure experiment results and move successful approaches into production
• Create reusable journeys and processes for new markets
• Partner with product, data, engineering, and marketing teams
• Help shape CRM and lifecycle marketing strategy, data, automation, and execution
• Support CRM work across multiple markets using AI for research, analysis, copy, personalization, and testing

Explore CRM & Lifecycle Manager – Spain at Pet Media Group (PMG). Review requirements and application details.

CRM & Lifecycle Manager – Spain

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets
• Design customer journeys across email, push, in-app, and SMS
• Analyze behavioral data and turn insights into relevant customer experiences
• Automate repetitive CRM processes and build automated workflows
• Experiment with AI-driven personalization, content, and segmentation
• Measure experiments and move successful approaches into production
• Build reusable journeys and processes for new markets
• Partner with product, data, engineering, and marketing teams
• Work with the Head of CLM on lifecycle strategy, data, automation, and execution
• Brief and manage agencies and freelancers when needed

Explore CRM & Lifecycle Manager at Pet Media Group (PMG). Review requirements and application details.

CRM & Lifecycle Manager

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets
• Design customer journeys across email, push, in-app, and SMS
• Analyze behavioral data and turn insights into relevant customer experiences
• Automate manual CRM processes into workflows
• Experiment with AI-driven personalization, content, and segmentation
• Measure experiment results and move successful work into production
• Build reusable journeys and processes for expansion into new markets
• Partner with product, data, engineering, and marketing teams
• Help shape CRM and lifecycle marketing operations

• Own key parts of the customer lifecycle with the Head of CLM across strategy, data, automation and execution
• Design buyer and breeder journeys across email, push, in-app and SMS
• Analyze behavioral data and identify engagement opportunities
• Create relevant customer experiences based on customer behavior
• Convert manual CRM processes into automated workflows
• Experiment with AI-enabled personalization, content and segmentation
• Measure experiments and move successful approaches into production
• Build reusable journeys and processes for new markets
• Partner with product, data, engineering and marketing teams on customer experience and infrastructure
• Brief and hold agencies and freelancers accountable when needed