CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own key parts of the customer lifecycle with the Head of CLM across strategy, data, automation and execution .

Posted 10/7/2026full-timeRemote • Germany, Poland, Spain, PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on automation, data analysis, and customer experience design. Proficient in utilizing AI tools and marketing automation platforms to enhance customer engagement and streamline processes.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI Tools for AutomationHTML and Liquid for Email TemplatesSQL and Data Warehouse Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM Lifecycle MarketingSegmentation LogicData AnalysisAutomation WorkflowsHTMLLiquidSQLMarketing AutomationCampaign ManagementA/B Testing

Soft Skills

Independent WorkCollaborationJudgment in AutomationAccountabilityCommunication

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8nData WarehouseProduct AnalyticsWebhooks

Industry Keywords

EcommerceConsumer AppMarketplaceBuyer JourneysBreeder JourneysCustomer ExperienceEngagement OpportunitiesCampaign MetricsTwo-Sided MarketplacesReputation-Exposed Marketplaces

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own key parts of the customer lifecycle with the Head of CLM across strategy, data, automation and execution
Design buyer and breeder journeys across email, push, in-app and SMS
Analyze behavioral data and identify engagement opportunities
Create relevant customer experiences based on customer behavior
Convert manual CRM processes into automated workflows
Experiment with AI-enabled personalization, content and segmentation
Measure experiments and move successful approaches into production
Build reusable journeys and processes for new markets
Partner with product, data, engineering and marketing teams on customer experience and infrastructure
Brief and hold agencies and freelancers accountable when needed

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Preferably in-house experience with personally built campaigns that moved a measurable metric
Marketplace, consumer app or ecommerce experience is a strong plus
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable or Klaviyo
Comfortable with segmentation logic, events, attributes and branching journeys
Experience setting up tests, critically interpreting results and validating data
Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation and workflow automation
Clear judgment about what to automate and what should remain human
Fluent English, written to a customer-ready standard
Ability to own CRM as a team of one, including briefing and managing agencies and freelancers
Experience with HTML and Liquid for email templates is preferable
SQL or experience working with a data warehouse and product analytics is preferable
Marketing automation beyond CRM, such as webhooks or n8n, is preferable
CRM platform migration experience is preferable
Experience with two-sided or reputation-exposed marketplaces is preferable
Hands-on builder mindset; ability to work independently and collaboratively
Willingness to take on other marketing projects

Benefits

Comp & perks

Competitive compensation
Flexible working hours
Remote-first work across Europe
Direct access to founders and country leads
Opportunity to grow in an ambitious, high-performing team
Diverse team of more than 100 colleagues across the world
Opportunity to directly impact strategy and help more than 10 million people each month
Stockholm hub office access
Backing by leading European investors