CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/8/2026full-timeRemote • EstoniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on designing customer journeys and automating workflows. Proficient in analyzing behavioral data and utilizing AI tools for personalization and segmentation.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI-Driven PersonalizationHTML and Liquid for Email TemplatesSQL and Data Warehouse Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey DesignBehavioral Data AnalysisWorkflow AutomationSegmentation LogicExperimentation and TestingCampaign ManagementHTMLLiquidSQL

Soft Skills

Independent ExecutionCritical Interpretation of ResultsAgency Management

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8n

Industry Keywords

EcommerceMarketplaceConsumer AppTwo-Sided MarketplaceReputation-Exposed Marketplace

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioural data to identify engagement opportunities
Create relevant customer experiences based on user behavior
Convert manual CRM processes into automated workflows
Experiment with AI-driven personalization, content, and segmentation
Measure experiment results and move successful approaches into production
Build reusable journeys and processes for expansion into new markets
Partner with product, data, engineering, and marketing teams
Help shape CRM and lifecycle marketing operations and infrastructure
Brief and manage agencies and freelancers when needed

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Preferably in-house experience with personally built campaigns that moved a measurable metric
Marketplace, consumer app, or ecommerce experience is a strong plus
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo
Comfort with segmentation logic, events, attributes, and branching journeys
Ability to set up tests properly, interpret results critically, and sanity-check data
Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation
Fluent English, with writing requiring no customer-facing editing
Ability to own CRM as a team of one when needed, including briefing and managing agencies and freelancers
Experience with HTML and Liquid for email templates is preferable
SQL or experience working with a data warehouse and product analytics is preferable
Marketing automation beyond CRM, such as webhooks or n8n, is preferable
CRM platform migration experience is preferable
Experience with a two-sided or reputation-exposed marketplace is preferable
Hands-on builder mindset and ability to execute independently

Benefits

Comp & perks

Competitive compensation
Flexible working hours
Remote-first work from wherever you're most productive across Europe
Access to Stockholm HQ when desired
Opportunity to directly impact strategy and help more than 10 million people each month
Opportunity to grow within an ambitious, high-performing team
Diverse team with colleagues across the world
Strong backing from leading European investors