CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/8/2026full-timeRemote • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on customer journey design, data analysis, and automation. Proficient in utilizing AI tools and marketing automation platforms to enhance customer experiences and drive measurable results.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI Tools UsageHTML and Liquid for Email TemplatesSQL or Data Warehouse Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey DesignData AnalysisSegmentation LogicCampaign ManagementWorkflow AutomationHTMLLiquidSQLMarketing Automation

Soft Skills

Independent WorkCollaborationCritical ThinkingCommunication

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8n

Industry Keywords

Two-Sided MarketplaceReputation-Exposed MarketplaceCampaign MetricsCustomer ExperienceAgency Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn insights into relevant customer experiences
Automate repetitive CRM processes into scalable workflows
Experiment with AI-driven personalization, content, and segmentation
Measure experiment results and move successful work into production
Build reusable journeys and processes for additional markets
Partner with product, data, engineering, and marketing teams on customer experience and infrastructure
Brief and manage agencies and freelancers when needed
Help shape how the customer lifecycle marketing function operates

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Campaigns personally built that moved a measurable metric
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo
Comfortable with segmentation logic, events, attributes, and branching journeys
Ability to set up tests properly, interpret results critically, and sanity-check data
Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation
Fluent English written to a customer-ready standard
Ability to own CRM as a team of one when needed, including briefing and managing agencies and freelancers
HTML and Liquid for email templates preferred
SQL or experience with a data warehouse and product analytics preferred
Marketing automation beyond CRM, such as webhooks or n8n preferred
CRM platform migration experience preferred
Experience with a two-sided or reputation-exposed marketplace preferred
Hands-on builder mindset; ability to work independently and collaboratively
Able to work within European time zones

Benefits

Comp & perks

Direct access to founders and country leads
Competitive compensation
Flexible working hours
Remote-first work across Europe
Access to a Stockholm hub/office
Opportunity to grow within an ambitious, high-performing team
Work with a diverse team of more than 100 colleagues across the world
Opportunity to directly impact strategy and help more than 10 million people each month
Strong backing by leading European investors