CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/7/2026full-timeRemote • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on customer journey design, data analysis, and automation. Proficient in utilizing AI tools for personalization and workflow optimization while managing campaigns that drive measurable results.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI Tools UsageSegmentation LogicHTML and Liquid for Email Templates

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Lifecycle MarketingSegmentation LogicCampaign ManagementData AnalysisHTMLLiquidSQLWorkflow AutomationCustomer Journey DesignExperimentation and Testing

Soft Skills

Critical ThinkingCommunicationProject ManagementCollaborationAgency Management

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8nData WarehouseProduct Analytics

Industry Keywords

Marketplace ExperienceConsumer App ExperienceEcommerce ExperienceCRM Platform MigrationTwo-Sided Marketplaces

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn insights into relevant customer experiences
Automate manual CRM processes into workflows
Experiment with AI-driven personalization, content, and segmentation
Measure experiment results and move successful work into production
Build reusable journeys and processes for expansion into new markets
Partner with product, data, engineering, and marketing teams
Help shape CRM and lifecycle marketing operations

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Campaigns personally built that moved a measurable metric
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo
Comfortable with segmentation logic, events, attributes, and branching journeys
Ability to set up tests properly, read results critically, and sanity-check data
Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation
Fluent English, with customer-ready written quality
Ability to own CRM as a team of one when needed, including briefing and managing agencies and freelancers
Marketplace, consumer app, or ecommerce experience is a strong plus
Preferable: HTML and Liquid for email templates
Preferable: SQL or experience with a data warehouse and product analytics
Preferable: marketing automation beyond CRM, such as webhooks or n8n
Preferable: CRM platform migration experience
Preferable: experience with two-sided or reputation-exposed marketplaces

Benefits

Comp & perks

Competitive compensation
Flexible working hours
Remote-first work from wherever you're most productive across Europe
Access to Stockholm HQ when desired
Opportunity to grow in an ambitious, high-performing team
Direct access to founders and country leads
Opportunity to directly impact strategy and help more than 10 million people each month
Strong backing by leading European investors