CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/8/2026full-timeRemote • LithuaniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on automating processes and analyzing data to enhance customer experiences. Proficient in utilizing AI tools for content creation and workflow automation while managing cross-functional partnerships effectively.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI Tools UsageSegmentation Logic and Branching JourneysCampaign Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ManagementData AnalysisSegmentation LogicHTML for Email TemplatesSQLMarketing AutomationCRM Platform MigrationTwo-Sided Marketplaces ExperienceProduct Analytics

Soft Skills

CommunicationProject ManagementCollaborationAgency ManagementCritical Thinking

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8nWebhooks

Industry Keywords

EcommerceConsumer AppMarketplaceBehavioral DataCustomer Journeys

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn insights into relevant customer experiences
Automate manual CRM processes into scalable workflows
Experiment with AI-enabled personalization, content, and segmentation
Measure experiments and move successful work into production
Build reusable journeys and processes for new markets
Partner with product, data, engineering, and marketing teams
Work with the Head of CLM on strategy, data, automation, and execution
Brief and manage agencies and freelancers when needed

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Campaigns personally built that moved a measurable metric
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo
Comfortable with segmentation logic, events, attributes, and branching journeys
Experience setting up tests, critically interpreting results, and sanity-checking data
Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation
Fluent English, written to a customer-ready standard
Ability to own CRM as a team of one when needed, including briefing and managing agencies and freelancers
Marketplace, consumer app, or ecommerce experience is a strong plus
Preferable: HTML and Liquid for email templates
Preferable: SQL or experience with a data warehouse and product analytics
Preferable: marketing automation beyond CRM, such as webhooks or n8n
Preferable: CRM platform migration experience
Preferable: experience with two-sided or reputation-exposed marketplaces

Benefits

Comp & perks

Direct access to founders and country leads
Competitive compensation
Flexible working hours
Remote-first work across Europe
Access to Stockholm HQ when desired
Opportunity to directly impact strategy and help more than 10 million people each month
Opportunity to grow in an ambitious, high-performing, diverse team
Strong backing from leading investors