CRM & Lifecycle Manager

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/7/2026full-timeRemote • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on automating processes and analyzing data to enhance customer experiences. Proficient in managing campaigns and collaborating with cross-functional teams to drive measurable results.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io, Braze, Iterable, KlaviyoAI-Driven PersonalizationHTML and Liquid for Email TemplatesSQL and Data Warehouse Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ManagementData AnalysisSegmentation LogicMarketing AutomationCRM Process AutomationEmail Template DevelopmentSQLProduct AnalyticsCRM Platform Migration

Soft Skills

Collaborative Working StyleClear CommunicationIndependent Work EthicCritical Interpretation of ResultsHands-On Builder Mindset

Tools & Technologies

Customer.ioBrazeIterableKlaviyoAI Tools (Claude, ChatGPT)WebhooksN8n

Industry Keywords

Two-Sided MarketplaceReputation-Exposed MarketplaceCustomer Journey DesignBehavioral Data AnalysisAutomated Workflows

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn insights into relevant customer experiences
Automate repetitive CRM processes and build automated workflows
Experiment with AI-driven personalization, content, and segmentation
Measure experiments and move successful approaches into production
Build reusable journeys and processes for new markets
Partner with product, data, engineering, and marketing teams
Work with the Head of CLM on lifecycle strategy, data, automation, and execution
Brief and manage agencies and freelancers when needed

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Campaigns personally built that moved a measurable metric
Hands-on experience with Customer.io, Braze, Iterable, Klaviyo, or a comparable platform
Comfort with segmentation logic, events, attributes, and branching journeys
Ability to set up tests, interpret results critically, and validate data
Daily active use of AI tools such as Claude or ChatGPT
Fluent English written to customer-ready standards
Ability to own CRM as a team of one, including briefing and managing agencies and freelancers
HTML and Liquid experience for email templates preferred
SQL or experience with a data warehouse and product analytics preferred
Marketing automation experience beyond CRM, such as webhooks or n8n preferred
CRM platform migration experience preferred
Experience with a two-sided or reputation-exposed marketplace preferred
Hands-on builder mindset and ability to work independently
Clear, candid, and collaborative working style
Willingness to take on other marketing projects
Must be based within European time zones

Benefits

Comp & perks

Competitive compensation
Flexible working hours
Remote-first work across Europe
Access to Stockholm HQ when desired
Opportunity to directly impact strategy and help more than 10 million people each month
Opportunity to grow within an ambitious, high-performing team
Diverse team environment
Strong backing from leading European investors