CRM & Lifecycle Manager – Spain

Pet Media Group (PMG)

. Own lifecycle marketing for buyers and breeders across eight brands in seven markets .

Posted 10/7/2026full-timeRemote • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on automating processes, analyzing data for insights, and creating effective customer journeys across multiple channels. Proficient in leveraging AI tools for personalization and campaign optimization while managing cross-functional collaboration.

Highest-signal resume keywords

CRM Lifecycle MarketingCustomer.io or Comparable PlatformsAI-Driven PersonalizationSegmentation Logic and Branching JourneysCampaign Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ManagementData AnalysisAutomation WorkflowsSegmentation LogicHTML for Email TemplatesSQLMarketing Automation ToolsCRM Platform MigrationProduct Analytics

Soft Skills

Critical Interpretation of ResultsClear JudgmentCustomer-Facing Writing

Tools & Technologies

Customer.ioBrazeIterableKlaviyoClaudeChatGPTN8n

Industry Keywords

Two-Sided MarketplacesReputation-Exposed MarketplacesBehavioral Data AnalysisCustomer JourneysAutomated Workflows

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing for buyers and breeders across eight brands in seven markets
Design customer journeys across email, push, in-app, and SMS
Analyze behavioral data and turn insights into relevant customer experiences
Automate repetitive CRM processes and build automated workflows
Experiment with AI-driven personalization, content, and segmentation
Measure experiment results and move successful approaches into production
Create reusable journeys and processes for new markets
Partner with product, data, engineering, and marketing teams
Help shape CRM and lifecycle marketing strategy, data, automation, and execution
Support CRM work across multiple markets using AI for research, analysis, copy, personalization, and testing

Requirements

What you’ll need

4 or more years of experience in CRM or lifecycle marketing
Personally built campaigns that moved a measurable metric
Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo
Comfort with segmentation logic, events, attributes, and branching journeys
Ability to set up tests, critically interpret results, and validate data
Daily active use of AI tools such as Claude or ChatGPT
Clear judgment about what to automate and what should remain human
Fluent English, with customer-facing writing requiring no editing
Ability to own CRM as a team of one when needed
Experience briefing and managing agencies and freelancers
Preferred: HTML and Liquid for email templates
Preferred: SQL or experience with a data warehouse and product analytics
Preferred: marketing automation beyond CRM, including webhooks or tools such as n8n
Preferred: CRM platform migration experience
Preferred: experience with two-sided or reputation-exposed marketplaces

Benefits

Comp & perks

Direct access to founders and country leads
Competitive compensation
Flexible working hours
Remote-first work across Europe
Access to Stockholm HQ when desired
Opportunity to grow in an ambitious, high-performing team
Work with a diverse team of more than 100 colleagues
Strong backing by leading European investors