Regional Sales Manager

Pet Product News Magazine

. Drive sales performance and market growth within the assigned region .

Posted 9/15/2026full-timeRemote • Alabama • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales performance and market growth within the independent pet specialty channel, with a strong focus on building partnerships and executing strategic sales plans. Proficient in account management, retail engagement, and training, with a proven ability to analyze market trends and develop effective sales strategies.

Highest-signal resume keywords

Sales LeadershipAccount ManagementRetail EngagementMarket AnalysisStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementMarket AnalysisAccount ManagementRetail OperationsSales Strategy DevelopmentMulti-Region Sales ManagementPlanogram ComplianceCustomer Engagement StrategiesRetail MerchandisingData Analysis

Soft Skills

Excellent CommunicationOrganizational SkillsInterpersonal SkillsTime ManagementCoaching and Mentoring

Tools & Technologies

Microsoft OfficeRetail Merchandising Software

Certifications & Qualifications

Bachelor’s Degree in Sales, Marketing, Business Administration or Related FieldValid Driver’s License

Industry Keywords

Independent Pet Specialty ChannelPet Food IndustryDistributor PartnershipsRetail Partner AccountsSales MetricsTrade ExpensesInventory ForecastingDistributor Sales MeetingsBrand CollaborationPet Products

About the role

Key responsibilities & impact

Drive sales performance and market growth within the assigned region
Build strong, sustainable partnerships with stakeholders
Develop strategic plans to meet revenue targets and acquire new stores
Manage multi-customer portfolios and retail engagement
Analyze market trends, competitor activity, and growth opportunities
Develop and execute regional sales strategies aligned with national objectives and the company business plan
Conduct value-added site visits to at least 20 stores per week
Establish and grow independent retail partner accounts, including regional and national multi-unit accounts
Ensure all Vital Essentials product categories are represented in retail partner stores
Educate and train retail partners on Vital Essentials products
Reengage former retail partners to relaunch Vital Essentials products in retail
Manage account strategies, sales metrics, targets, corrective plans, budgets, and trade expenses
Promote and manage national programs including Astro Loyalty, Astro Offers, and LMS
Secure effective product merchandising and placement
Develop regional distributor partnership strategies aligned with national objectives
Analyze distributor data and identify opportunities for new regional key account business
Train and present business reviews and opportunities at distributor sales meetings
Build relationships with distributor territory managers to make Vital Essentials the number one recommended brand
Partner with distributor representatives to target accounts and secure orders and placement
Attend distributor events and open houses
Forecast inventory levels to maintain in-stock distributor warehouse products
Collaborate with Brand, eCommerce, and other internal teams on end-to-end sales-to-distribution management
Coach, lead, and mentor other Vital Essentials Regional Sales Managers
Support and attend demos, sampling, and offsite activities

Requirements

What you’ll need

Bachelor’s degree in sales, marketing, business administration or related field (required)
3+ years of experience in the independent pet specialty channel working with distributors to expand rooftops and item penetration, preferably with a high growth pet food brand or distributor (required)
Experience in multi-region or expanded territory sales management while leading a team of direct sales managers (preferred)
Proven experience and skills in sales leadership, preferably in the pet food industry
Ability to provide solutions tailored to retailer's market dynamics
Confidence interacting with senior leaders on regional chain accounts
Basic understanding of retail operations, planogram compliance, customer engagement strategies, and account management
Excellent communication, organizational, and interpersonal skills
Ability to work independently and manage time efficiently
Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Familiarity with retail merchandising software (preferred)
Passion for pets and pet products (highly desirable)
Ability to travel at least 50% and up to 90% of the time
Valid driver’s license
Frequent local and national travel, including overnight travel as required

Benefits

Comp & perks

Fully remote work arrangement
Travel support for customers, distributors, trade shows, and business meetings
Local and national travel, including overnight travel as business needs dictate